WORST OF THE SUPER BOWL
Steve Wolfberg, Cronin’s president and chief creative officer,
recently appeared on NBC-TV
Steve Wolfberg, Cronin’s president and chief creative officer,
recently appeared on NBC-TV
A YouTube video of Israeli soldiers dancing isn’t just notable for its humor, it’s also a case study in how organizations can deal with social media. Read More »
Facebook says that email is probably going away. That might be a good thing for Facebook, but is it a good thing for the rest of us? Read More »
We may not have to bail it out with cash, but could our social investment in Facebook become too big to fail? Read More »
The "splinternet" is a term popularized by Josh Bernoff to define the new era of devices that have their own technology, formats, design standards and even physical approaches. I got a taste of the this the other day trying to read the New York Times digitally on four different devices. Read More »
Is Facebook’s Open Graph the one Graph to rule them all? I’m not sure, but I’m willing to go along for now. Read More »
The once mighty MTV brand sells its soul to Snooki, "The Situation", and the rest of the honkey-tonk nation.
I decided to wait a while after the release of Buzz before commenting, but I think that it’s become pretty clear Buzz is, at best, a work in progress. Based on my own listening and experience it looks like reaction falls into two categories: I hate it and I’m not going to use it or I’m going to tolerate it because I can’t ignore Google. Both of these reactions portray a sad place for Google to be. Read More »
Pepsi Wins the Battle of Super Bowl Ads (By Not Doing a Super Bowl Ad)By Steve Wolfberg on 02/08 (0) Comments •All the buzz, without spending all the bucks Read More »
It's not that I'm underwhelmed, it's more that I think that the iPhone was a more momentous launch and will ultimately have more historical resonance. Read More »
Super Bowl Ads: Pepsi’s on the sidelines but Pop Secret’s in the game. Who wins?By Steve Wolfberg on 01/27 (1) Comments •Is “The Pepsi Refresh Project” a Hail Mary pass or a well-designed drive to victory? Read More »
So all of a sudden real time search has become the big discussion point online. Bing announced a deal t0 incorporate a twitter feed late last month and Google followed suit just a few days later. But between the two search engines lies a large and interesting gap in a business philosophy and targeting. More importantly the biggest immediate winner is Twitter. Read More »
I caught a glimpse of Verizon’s Droid TV ad during the Yankees-Angels playoff two Sundays ago. The recurring iDon’t’s list was eyecatching and intriguing to a paranoid iPhone user like me. Naturally the first thing I did was go to my laptop. Read More »
He cheats, he lies and he's a fictional character. Perhaps we should raise the bar a bit, guys. Read More »
I heard about Comscore’s latest click study (link after the jump) via a tweet from a friend as I was going into a client meeting. The headline read: “Study Shows 50% drop in number of US Internet users who click on Display Ads”. By pure coincidence part of the meeting was to be about online advertising and this could not have come at a better time. Read More » |
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