Through a Smartphone Darkly ?

By Dan Weingrod on 03/04 (1) Comments •

Mobile phone scanning is moving into a new science fiction space

Who is you MTV?

By Wayne Raicik on 02/24 (4) Comments •

The once mighty MTV brand sells its soul to Snooki, "The Situation", and the rest of the honkey-tonk nation.

Buzzing on Buzz and Betting on Twitter

By Dan Weingrod on 02/22 (0) Comments •

I decided to wait a while after the release of Buzz before commenting, but I think that it’s become pretty clear Buzz is, at best, a work in progress.  Based on my own listening and experience it looks like reaction falls into two categories: I hate it and I’m not going to use it or I’m going to tolerate it because I can’t ignore Google. Both of these reactions portray a sad place for Google to be.

Pepsi Wins the Battle of Super Bowl Ads (By Not Doing a Super Bowl Ad)

By Steve Wolfberg on 02/08 (0) Comments •

All the buzz, without spending all the bucks

Of underwear, flatulence and Betty White

By Steve Wolfberg on 02/05 (0) Comments •

The Super Bowl ads will be a mixed bag of low-brow humor and high-beam controversy.

First Thoughts on the iPad

By Dan Weingrod on 01/27 (0) Comments •

It's not that I'm underwhelmed, it's more that I think that the iPhone was a more momentous launch and will ultimately have more historical resonance.

Super Bowl Ads:  Pepsi’s on the sidelines but Pop Secret’s in the game.  Who wins?

By Steve Wolfberg on 01/27 (1) Comments •

Is “The Pepsi Refresh Project” a Hail Mary pass or a well-designed drive to victory?

Health Care Reform Ads:  Will Negativity Take a Holiday?

By Steve Wolfberg on 12/01 (4) Comments •

The money won’t stop.  Hopefully the rhetoric will.

Twitter Bootstraps Itself with Bing and Google

By Dan Weingrod on 11/04 (0) Comments •

So all of a sudden real time search has become the big discussion point online. Bing announced a deal t0 incorporate a twitter feed late last month and Google followed suit just a few days later. But between the two search engines lies a large and interesting gap in a business philosophy and targeting. More importantly the biggest immediate winner is Twitter.

iDon’t know how to advertise the Droid

By Dan Weingrod on 10/20 (0) Comments •

I caught a glimpse of Verizon’s Droid TV ad during the Yankees-Angels playoff two Sundays ago. The recurring iDon’t’s list was eyecatching and intriguing to a paranoid iPhone user like me. Naturally the first thing I did was go to my laptop.

Men Gone Mad:  Don Draper “Most Admired?”

By Steve Wolfberg on 10/10 (0) Comments •

He cheats, he lies and he's a fictional character.  Perhaps we should raise the bar a bit, guys.

It’s not about the click

By Dan Weingrod on 10/08 (0) Comments •

I heard about Comscore’s latest click study (link after the jump) via a tweet from a friend as I was going into a client meeting. The headline read: “Study Shows 50% drop in number of US Internet users who click on Display Ads”. By pure coincidence part of the meeting was to be about online advertising and this could not have come at a better time.