North Of South By Southwest

By Wayne Raicik on 03/23 (0) Comments •

Phew! What a whirlwind. Estimates for this year's interactive portion of South By Southwest hover around 30000. That's a large helping of geekness. It's a bit large for my liking but worth every minute of waiting in line, getting shut out of presentations and waiting for the hotel shuttle six miles north of the city. In between Austin 512 IPAs (very tasty if you care to imbibe) and barbecue (my favorite was Rudy's, in a gas station and a short cab ride outside the city) there was an endless stream of really smart, insightful and inspirational speakers and panels. Here's a few highlights.

Who is you MTV?

By Cronin on 02/24 (1) Comments •

The once mighty MTV brand sells its soul to Snooki, "The Situation", and the rest of the honkey-tonk nation.

Pepsi Wins the Battle of Super Bowl Ads (By Not Doing a Super Bowl Ad)

By Steve Wolfberg on 02/08 (0) Comments •

All the buzz, without spending all the bucks

Of underwear, flatulence and Betty White

By Steve Wolfberg on 02/05 (0) Comments •

The Super Bowl ads will be a mixed bag of low-brow humor and high-beam controversy.

Super Bowl Ads:  Pepsi’s on the sidelines but Pop Secret’s in the game.  Who wins?

By Steve Wolfberg on 01/27

Is “The Pepsi Refresh Project” a Hail Mary pass or a well-designed drive to victory?

Health Care Reform Ads:  Will Negativity Take a Holiday?

By Steve Wolfberg on 12/01 (4) Comments •

The money won’t stop.  Hopefully the rhetoric will.

Men Gone Mad:  Don Draper “Most Admired?”

By Steve Wolfberg on 10/10 (0) Comments •

He cheats, he lies and he's a fictional character.  Perhaps we should raise the bar a bit, guys.