Trouble was, I missed the URL which appeared at 29th second of the ad. All I had to go on was the word “droid” and the Lucasfilm trademark disclaimer that appeared in the funky final 10 seconds of the ad. Searching for “Droid Lucas” got me nothing, (try it yourself), and left me confused. Was this an ad for an iPhone killer or a new Lucasfilm iPhone app? I couldn’t figure it out, so I went back to watching the game. The next day when I learned a little more about the Droid I decided to check out the Droid site on, of course, my iPhone. And behold the results:
Zilch. Nada. Nothing. Not even one of those “no Flash” Lego-like icons. So what’s the message here? Is Verizon ignoring the millions of iPhone users out there who are all too happy to grouse about all the things the iPhone can’t do? Are they sending a message to us that the Droid just is not for them or is somehow too cool to be viewed on an iPhone? I think it’s just bad integrated advertising and that's a shame. By making their site inaccessible to iPhone users, who represent a huge segment of the Droid’s target audience, Verizon seems to be making a statement that they don’t want these users and even worse that they don’t understand the mobile market. Nearly as bad is the assumption that consumers exposed to a intriguing, but vague 30 second spot would use the exact keyword and name of your product. Most searchers use more than one word in their queries. A simple change in keyword match categories would have allowed a search for any term linked with “droid” to present a a text ad and a link to the site. It’s a waste of a great search opportunity and of the power of search to cement awareness to engagement.
It makes me wonder if there are going to be lines around the block on the day of the Droid launch. Tagged: droid, iphone, search 
Comments genclider said on 08/31/2010 admin for cars sex site. |
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