Posts tagged "social_media"


Old Spice Lesson #3: Hello Ladies…

Another key ingredient for Old Spice's success was an established marketing truth: Know thy audience. But this time they chose a new audience.

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Old Spice Lesson #2: My Precious

If the Old Spice campaign taught us one thing its that it is time to stop being precious about video.

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Old Spice Lesson #1: It’s Subservient Chicken All Over Again

There have already been a ton of great posts written about the Old Spice campaign, but some of the comments have felt like deja-vu all over again.

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Dancing with Social

A YouTube video of Israeli soldiers dancing isn’t just notable for its humor, it’s also a case study in how organizations can deal with social media.

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The Discreet Brilliance of Chipotle Junk

Chipotle's new junk campaign is simply brilliant and almost too simple.

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Is Facebook Becoming a Social AIG ?

We may not have to bail it out with cash, but could our social investment in Facebook become too big to fail?

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Will the Web Like Facebook?

Is Facebook’s Open Graph the one Graph to rule them all?

I’m not sure, but I’m willing to go along for now.

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Are we Mocial yet?

Mobile + Social = Mocial, a synergy that is changing the way we connect

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SXSW Day Two - Social Media Universe

The best way to understand social media may be to look at its potential

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SXSW Day One - Social Media and Privacy

As Social Media grows what will happen to identity?

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