Posts tagged "social_media"

Old Spice Lesson #3: Hello Ladies…

Another key ingredient for Old Spice's success was an established marketing truth: Know thy audience. But this time they chose a new audience.

If the Old Spice campaign taught us one thing its that it is time to stop being precious about video.

There have already been a ton of great posts written about the Old Spice campaign, but some of the comments have felt like deja-vu all over again.

A YouTube video of Israeli soldiers dancing isn’t just notable for its humor, it’s also a case study in how organizations can deal with social media.

Chipotle's new junk campaign is simply brilliant and almost too simple.

We may not have to bail it out with cash, but could our social investment in Facebook become too big to fail?

Is Facebook’s Open Graph the one Graph to rule them all?

I’m not sure, but I’m willing to go along for now.

Mobile + Social = Mocial, a synergy that is changing the way we connect

The best way to understand social media may be to look at its potential

As Social Media grows what will happen to identity?