Twinings Tea’s New U.S. Web Site Helps Customers Find Their Cup of Tea

Interactive “Tea Finder” Boosts Tea Sales and Knowledge

February 8, 2007/Glastonbury, Conn. – A market leader in specialty teas since 1706, London-based Twinings launched a stateside web site – www.TwiningsUSA.com – for its 300th anniversary with a unique feature – an interactive tea finder that guides users to the “right blend, taste, and tea strength for any mood or any moment.”

Designed and developed by Cronin and Company, Inc. of Glastonbury, Conn., the site is designed to build brand awareness and capitalize on the changing view consumers hold of tea.

“Only Twinings brings 300 years of passion and expertise to each cup of tea, and we realized that we could share that knowledge and love of tea with our expanding American customer base in an interesting and interactive way online,” said Michael Cobb, Marketing Director, Twinings USA. “Now, selecting the perfect blend couldn’t be easier.”

Twinings sells more than 200 blends of teas worldwide. The American web site includes an online store offering blends not available in the U.S.

“The tea finder was born out of our desire to answer a need – to help customers to, literally, find their cup of tea among the large range of Twinings Tea products,” said Dan Weingrod, Vice President and Managing Director, Digital Services at Cronin. “We knew an interactive feature would add depth and usefulness to the site.”

In just six months, the web site has driven online sales in North America up nearly 30 percent and captured 4,500 registered users. To drive additional traffic to the web site, Cronin also created a quarterly email campaign for Twinings, the second of which doubled daily sales just four hours after the email was sent.

In addition to the tea finder, the site offers recipes, historical information, a tea-of-the-month feature, tea accessories and gifts. The company’s latest tea innovations are highlighted, including this month’s launch of a new line of herbal teas.

About Twinings North America, Inc.

Since 1706, Twinings tea has been at the forefront of the tea trade, providing rewarding tea moments to consumers around the world. Customers in more than 100 countries enjoy Twinings products. The broad range of Twinings flavors provides a rich selection of black, green and herbal teas available in both teabag and loose tea packages. The black teas and green teas are all rich in antioxidants. Twinings is available across the United States in leading grocery stores, mass merchandisers, specialty stores and online at www.TwiningsUSA.com. Twinings North America, Inc. is part of Associated British Foods, an international food, ingredients and retail group. The group is one of Europe’s largest food companies with annual sales of 5.2 billion pounds Sterling and more than 35,000 employees.

About Cronin and Company, Inc.

Founded in 1947 by William J. Cronin, Sr., Cronin and Company, Inc. is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.