Cronin Adds Media Services to Amica Account, Launches Select-Market Tests of Mobile and Search

Continuous Market Analysis Integral to New Campaign

April 3, 2007/Glastonbury, Conn. – With a new brand-building campaign for the auto insurer underway this month, Cronin and Company LLC is handling media planning and buying services for Amica Mutual Insurance Company for the first time. Cronin and Company initially won Amica’s advertising business in 2005.

“We’re thrilled that our relationship with such a long-standing company as Amica has grown,” said William Cronin, Jr., President and Chairman, Cronin and Company “They have a unique position in this very crowded market, taking the time to give their customers the coverage they truly need for the best possible value.”

Amica’s focus on customer service has generated seven consecutive first-place rankings from J.D. Power and Associates in customer satisfaction in the national auto insurance category.

The new campaign continues through the end of the year and includes general market and direct response television ads, radio commercials and online advertising in major markets across the country.

The Cronin team also will test search engine marketing and mobile advertising in select markets, driving consumers to geo-targeted landing pages on the web and to unique toll-free numbers from their cell phones.

“This is a very detailed and targeted campaign, with continuous, integrated analysis in each market. This level of analysis allows us to quickly respond if something is not performing as expected – or to build upon something that is taking off,” Cronin said.

About Amica Mutual Insurance Company

Amica Mutual Insurance Company, the nation’s oldest mutual insurer of automobiles, was founded in 1907 and is proudly celebrating its 100th anniversary of offering superior customer service to policyholders. The company is a national writer of automobile, homeowners, marine, and personal umbrella liability insurance. Amica Life Insurance Company, a wholly owned subsidiary, offers a full range of life insurance products. Headquartered in Lincoln, Rhode Island, Amica employs more than 3,000 people in 40 offices across the country.

About Cronin and Company LLC

Cronin and Company LLC is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Founded in 1947, Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.