PRESS CONTACTS:
Lauren Kyle, lkyle@cronin-co.com
Cronin and Company, Inc.
(860) 659-0514
Cronin and Company Earns 15 Awards at 53rd Annual Ad Club Award Show
GLASTONBURY, CONN./May 24, 2007 – From its own “Fruitcake Fling” online holiday card to television spots for national brand clients like Amica and Konica-Minolta Business Technologies, Cronin and Company, Inc. won 15 awards for its advertising and digital work at the 53rd Annual Advertising Club of Connecticut Awards Show last night at the Aqua Turf Club.
A full-service marketing communications agency, Cronin captured three gold, nine silver and three bronze awards. Two television spots took home gold awards – Amica’s “Cars are People, Too” and Liberty Bank’s “Violin.” The “Fruitcake Fling” was the third gold winner.
Cronin earned silver awards for both the Amica and Liberty Bank television ad campaigns, as well as another individual spot from each campaign – “Signs” for Amica and “Give Back” for Liberty Bank. A TV spot for Konica-Minolta, “What Happened,” and a print ad for AZO, “Kill Me Now,” also garnered silver awards.
Three digital projects round out Cronin’s silver awards trove –a banner ad called “Pulse” for Liberty Bank, the Twinings USA web site (www.twiningsusa.com) and a unique feature on that site, the Twinings Tea Finder, which helps users select blends of tea based on their taste preferences and moods.
The agency took home bronze awards for two television ads – Liberty Bank’s “Pain” and Konica-Minolta’s “Color” – and for a logo called “Pen” for the Harriet Beecher Stowe House.
The “Oscars of Connecticut Advertising,” the Ad Club of Connecticut Award Show is the oldest and most prestigious award show in Connecticut. It rewards excellence in creativity, strategy, execution, copy and design. For more information, please visit www.adclubct.com.
About Cronin and Company, Inc.
Cronin and Company, Inc. is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Founded in 1947, Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.

Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Created a local campaign about child abuse that got national attention.
Doubled the size of a client’s database with a single mailing.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Put a friendly, approachable face on the Northeast’s largest public utility.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.