PRESS CONTACTS:
Lauren Kyle, lkyle@cronin-co.com
Cronin and Company LLC
(860) 659-0514
Cronin and Company Earns 15 Awards at 53rd Annual Ad Club Award Show
GLASTONBURY, CONN./May 24, 2007 – From its own “Fruitcake Fling” online holiday card to television spots for national brand clients like Amica and Konica-Minolta Business Technologies, Cronin and Company LLC won 15 awards for its advertising and digital work at the 53rd Annual Advertising Club of Connecticut Awards Show last night at the Aqua Turf Club.
A full-service marketing communications agency, Cronin captured three gold, nine silver and three bronze awards. Two television spots took home gold awards – Amica’s “Cars are People, Too” and Liberty Bank’s “Violin.” The “Fruitcake Fling” was the third gold winner.
Cronin earned silver awards for both the Amica and Liberty Bank television ad campaigns, as well as another individual spot from each campaign – “Signs” for Amica and “Give Back” for Liberty Bank. A TV spot for Konica-Minolta, “What Happened,” and a print ad for AZO, “Kill Me Now,” also garnered silver awards.
Three digital projects round out Cronin’s silver awards trove –a banner ad called “Pulse” for Liberty Bank, the Twinings USA web site (www.twiningsusa.com) and a unique feature on that site, the Twinings Tea Finder, which helps users select blends of tea based on their taste preferences and moods.
The agency took home bronze awards for two television ads – Liberty Bank’s “Pain” and Konica-Minolta’s “Color” – and for a logo called “Pen” for the Harriet Beecher Stowe House.
The “Oscars of Connecticut Advertising,” the Ad Club of Connecticut Award Show is the oldest and most prestigious award show in Connecticut. It rewards excellence in creativity, strategy, execution, copy and design. For more information, please visit www.adclubct.com.
About Cronin and Company LLC
Cronin and Company LLC is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Founded in 1947, Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.

Used direct mail to increase web site hits 973%.
Hosted an in-restaurant event that led to a 50% sales spike.
Changed minds about where to get a superior cup of morning coffee.
Created an online game that drove new product sales over the moon.
Put a friendly face on the Northeast's largest public utility.
Inspired more Dalis per minute than Dali painted in a lifetime.
Saved hundreds of thousands of dollars with a single survey.
Doubled the size of a client's database with a single mailing.
Used publicity to increase share of cottage cheese market 33%.
Encouraged customers to “pass the word,” and tripled response.
Created a local campaign that got national attention.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that delivered 5:1 ROI.
Used search strategies to increase traffic web traffic 250%.
Created an inspiring movie trailer that moved people to give.
Helped triple the number of requested mammograms.
Sent a DUI message that reached a quarter of a million people, in bars.
Made the entire state of Connecticut stop and think.