PRESS CONTACTS:
Lauren Kyle, lkyle@cronin-co.com
Cronin and Company, Inc.
(860) 659-0514
State Parks, Milk and Insurance Campaigns Earn Cronin and Company Eight Awards
New England Competition Honors the Best in Public Relations
GLASTONBURY, CONN./June 13, 2007 – Cronin and Company, Inc., a full-service marketing communications agency, took home eight awards from the Publicity Club of New England’s 38th Annual Bell Ringer Awards June 11 in Boston.
The Publicity Club awarded Cronin five “Bells,” the highest honor presented for each category, for its work on behalf of the Connecticut Department of Environmental Protection on the “No Child Left Inside” campaign. The campaign won in the categories of Feature or Commentary Placement, News Conference, Web Site (www.NoChildLeftInside.org) and Marketing Communications Campaign, as well as in the Special Events: Series Campaign, specifically for the Great Park Pursuit family adventure program.
The agency also received three Merit awards – two for the Garelick “Milk Masterpiece” Poster and Carton Design contest and one in the category of Advocacy Advertisement for Insure Connecticut’s Future.
The Bell Ringer Awards are the region’s premier awards event for public relations and communications professionals, agencies and companies throughout New England.
About Cronin and Company, Inc.
Cronin and Company, Inc. is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Founded in 1947, Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Doubled the size of a client’s database with a single mailing.
Used direct mail to increased web site hits by 973%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Put a friendly, approachable face on the Northeast’s largest public utility.
Helped to triple the number of mammograms requested in just three months.
Created a local campaign about child abuse that got national attention.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.