PRESS CONTACTS:
Lauren Kyle, lkyle@cronin-co.com
Cronin and Company, Inc.
(860) 659-0514
State Parks, Milk and Insurance Campaigns Earn Cronin and Company Eight Awards
New England Competition Honors the Best in Public Relations
GLASTONBURY, CONN./June 13, 2007 – Cronin and Company, Inc., a full-service marketing communications agency, took home eight awards from the Publicity Club of New England’s 38th Annual Bell Ringer Awards June 11 in Boston.
The Publicity Club awarded Cronin five “Bells,” the highest honor presented for each category, for its work on behalf of the Connecticut Department of Environmental Protection on the “No Child Left Inside” campaign. The campaign won in the categories of Feature or Commentary Placement, News Conference, Web Site (www.NoChildLeftInside.org) and Marketing Communications Campaign, as well as in the Special Events: Series Campaign, specifically for the Great Park Pursuit family adventure program.
The agency also received three Merit awards – two for the Garelick “Milk Masterpiece” Poster and Carton Design contest and one in the category of Advocacy Advertisement for Insure Connecticut’s Future.
The Bell Ringer Awards are the region’s premier awards event for public relations and communications professionals, agencies and companies throughout New England.
About Cronin and Company, Inc.
Cronin and Company, Inc. is a full-service marketing communications agency with over $68 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, public relations, direct marketing, digital, strategic planning, media, print and broadcast production, research and investor relations. Founded in 1947, Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at www.cronin-co.com.
Created a local campaign that got national attention.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Changed minds about where to get a superior cup of morning coffee.
Used direct mail to increase web site hits 973%.
Saved hundreds of thousands of dollars with a single survey.
Created an online game that drove new product sales over the moon.
Created an inspiring movie trailer that moved people to give.
Helped triple the number of requested mammograms.
Used publicity to increase share of cottage cheese market 33%.
Hosted an in-restaurant event that led to a 50% sales spike.
Doubled the size of a client's database with a single mailing.
Used search strategies to increase traffic web traffic 250%.
Sent a DUI message that reached a quarter of a million people, in bars.
Encouraged customers to “pass the word,” and tripled response.
Made the entire state of Connecticut stop and think.
Designed a Holiday Catalog that delivered 5:1 ROI.
Put a friendly face on the Northeast's largest public utility.
Inspired more Dalis per minute than Dali painted in a lifetime.