Creates New "Innovation" Position
and Names New Interactive Leader
The marketing communications world is changing every minute. The way we help our clients reach their customers and prospects today may be nothing like the way we do it tomorrow. So to help us, and our clients, stay ahead of the curve, we've taken two exciting steps: We've created a new senior position that is dedicated solely to "what's next," and bolstered our existing interactive department with new leadership.
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Dan Weingrod is now our Senior Vice President, Director of Innovation Strategies. Dan was the director of our interactive group for nearly 10 years and was one of the key architects of the department's growth. He's a knowledge seeker, a visionary thinker and a teacher - and that's what makes him ideal for this newly created position. Dan's new job is simple: find out what's new (or on its way) in the marketing communications world and strategize on how we can put it to work for our clients - either as a complement to current marketing programs or as an exciting new initiative. |
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Kevin Colletti has joined us as our new Vice President, Director of Interactive. Kevin is a former owner and president of Zag Interactive, one of the area's leading full-service interactive agencies. Before that, Kevin was the Head of eBusiness Operations at ING, where he was responsible for the overall online experience for ING's externally facing websites in the US. Kevin's been on the cutting edge of interactive communications, well, pretty much since there have been interactive communications, and will bring a wide range of knowledge and experience to everything we do in the interactive space. |
We're very excited about these positive changes at Cronin. If you want to know more, feel free to contact us.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Created a local campaign about child abuse that got national attention.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Doubled the size of a client’s database with a single mailing.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Convinced half a million families that lowfat milk can actually taste good.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Put a friendly, approachable face on the Northeast’s largest public utility.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Helped to triple the number of mammograms requested in just three months.