PRESS CONTACTS:
AnnMarie Kemp, akemp@cronin-co.com
Kate Anderson, kanderson@cronin-co.com
Cronin and Company LLC
(860) 659-0514
CONNECTICUT'S LARGEST MARKETING COMMUNICATIONS AGENCY TAKES
STEPS TO STAY AHEAD OF INDUSTRY CHANGES
Cronin and Company Creates New "Innovation" Position and Names New Interactive Leader
GLASTONBURY, CONN./JANUARY 26, 2010 - Cronin and Company, LLC, a full-service marketing communications agency, announced organizational changes today designed to help it and its clients stay ahead of the curve in an ever-changing and evolving industry. Agency owners Steve Wolfberg and Kim Manning have created a new, senior position dedicated to new and emerging communications, naming Dan Weingrod Senior Vice President, Director of Innovation Strategies. The company also hired new leadership for its Interactive Department naming Kevin Colletti Vice President, Director of Interactive.
"The marketing communications world is changing every minute," says Wolfberg, partner and president of Cronin. "The way we help our clients reach their customers and prospects today may be nothing like the way we do it tomorrow. That's the rationale for creating this new position. We want to ensure we're at the forefront of all industry innovation."
Weingrod formerly held the senior position in the agency's interactive group. During his nearly 10-year tenure in this position, he significantly grew the agency's interactive offering. In his new position, Weingrod will focus on identifying what is new and upcoming in the marketing communications world and determine how best to integrate it with clients' existing programs or to create exciting new initiatives.
Colletti is a former owner and president of Zag Interactive, one of the area's leading full-service interactive agencies. Before that, he was head of eBusiness Operations at ING, where he was responsible for the overall online experience for ING's externally facing website in the U.S.
"We see this as a winning strategy for the agency and our clients," says Manning, partner and chief operating officer. "Dan is a knowledge seeker and a visionary which makes him perfect for the newly created position. And Kevin brings a wide range of knowledge and experience to everything we do in the interactive space."
Cronin and Company, LLC is a full-service marketing communications agency with over $70 million in capitalized billings. The agency's integrated marketing communications capabilities include: advertising, public relations, database/direct marketing, interactive, strategic planning, media, print and broadcast production, research and investor relations. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America and Direct Marketing Association. Additional information about Cronin is available online at http://www.cronin-co.com
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