CRONIN & COMPANY CONTINUES TO GROW HEALTHCARE ROSTER WITH
WOMEN’S HEALTH CONNECTICUT NEW BUSINESS WIN

GLASTONBURY, CONN./AUGUST 23, 2011 - Cronin and Company, LLC., a full-service marketing communications agency, today announced it has added Women’s Health Connecticut to its growing client roster. Based in Avon, Women’s Health Connecticut is the nation’s largest physician management partnership dedicated to women’s health. The company has tasked Cronin with a complete re-branding effort which includes logo and tagline development, website re-design, collateral and print ad execution.

“We chose to tap into Cronin’s healthcare marketing and communications expertise to help us convey our brand’s leadership status and develop a meaningful connection between women and their doctors,” says Nancy Bernstein, president and CEO of Women’s Health Connecticut. “Their strategic and creative approach to address our specific marketing goals was on target. We look forward to aligning our teams to reach these goals.”

“We are thrilled by the challenge that Women’s Health Connecticut has presented us,” says Kim Manning, partner and chief operating officer for Cronin. “We look forward to helping reshape the company’s brand strategy and develop a compelling new corporate identity that is reflective of the brand’s leadership status.”

According to Manning, the new re-branding campaign is designed to raise the bar on each woman’s healthcare experience and connect them to their most healthy lives. As part of this effort, Cronin developed the tagline, “Devoted to women, committed to excellence,” as well as a redesigned website which is scheduled to launch this quarter. The new site will feature the fresh look and feel of Women’s Health Connecticut while offering the latest information on women’s health issues as well as several patient user capabilities, including the ability to download and print pre-appointment forms, a “share” button for featured content and Google maps capabilities to find locations.

Founded in 1997, Women's Health Connecticut is a physician-driven partnership created by teaming outstanding physicians specializing in women’s healthcare with the experienced health care management experts from Women's Health USA. Managing the nation's largest single specialty group practice, Women's Health Connecticut is dedicated to providing comprehensive practice management services to physicians while advancing quality of care for all women.

Founded in 1947, Cronin and Company, LLC with offices in Glastonbury, CT and Albany, NY, is a full-service marketing communications agency with over $70 million in capitalized billings. The agency’s integrated marketing communications capabilities include: advertising, interactive, public relations, social media, strategic planning, media and analytics, print and broadcast production, database/direct marketing and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association and is a Google Adwords Certified company. Additional information about Cronin is available online at http://www.cronin-co.com