We believe great advertising does two things: It stops you. And it moves you. It stops you with an emotional connection or a provocative design. And it moves you to think, act and buy. What makes Cronin different is that we apply this philosophy not just to work that appears in broadcast, print or outdoor media — but in the mail and on the web as well.
Branding & Strategic Planning
Media
Research
Corporate Identity
Created an inspiring movie trailer that moved people to give.
Helped triple the number of requested mammograms.
Used direct mail to increase web site hits 973%.
Created a local campaign that got national attention.
Created an online game that drove new product sales over the moon.
Hosted an in-restaurant event that led to a 50% sales spike.
Saved hundreds of thousands of dollars with a single survey.
Used publicity to increase share of cottage cheese market 33%.
Encouraged customers to “pass the word,” and tripled response.
Put a friendly face on the Northeast's largest public utility.
Doubled the size of a client's database with a single mailing.
Sent a DUI message that reached a quarter of a million people, in bars.
Kept the Greater Hartford Open on the PGA TOUR in 2003. Convinced half a million families lowfat milk can taste good.
Used search strategies to increase traffic web traffic 250%.
Inspired more Dalis per minute than Dali painted in a lifetime.
Designed a Holiday Catalog that delivered 5:1 ROI.
Made the entire state of Connecticut stop and think.
Changed minds about where to get a superior cup of morning coffee.