We believe great advertising does two things: It stops you. And it moves you. It stops you with an emotional connection or a provocative design. And it moves you to think, act and buy. What makes Cronin different is that we apply this philosophy not just to work that appears in broadcast, print or outdoor media — but in the mail and on the web as well.
Branding & Strategic Planning
Media
Research
Corporate Identity
Convinced half a million families lowfat milk can taste good.
Sent a DUI message that reached a quarter of a million people, in bars.
Hosted an in-restaurant event that led to a 50% sales spike.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Saved hundreds of thousands of dollars with a single survey.
Changed minds about where to get a superior cup of morning coffee.
Used direct mail to increase web site hits 973%.
Created an inspiring movie trailer that moved people to give. Created an online game that drove new product sales over the moon.
Made the entire state of Connecticut stop and think.
Helped triple the number of requested mammograms.
Doubled the size of a client's database with a single mailing.
Encouraged customers to “pass the word,” and tripled response.
Inspired more Dalis per minute than Dali painted in a lifetime.
Put a friendly face on the Northeast's largest public utility.
Created a local campaign that got national attention.
Designed a Holiday Catalog that delivered 5:1 ROI.
Used publicity to increase share of cottage cheese market 33%.
Used search strategies to increase traffic web traffic 250%.