We believe great advertising does two things: It stops you. And it moves you. It stops you with an emotional connection or a provocative design. And it moves you to think, act and buy. What makes Cronin different is that we apply this philosophy not just to work that appears in broadcast, print or outdoor media — but in the mail and on the web as well.
Branding & Strategic Planning
Media
Research
Corporate Identity
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Put a friendly, approachable face on the Northeast’s largest public utility.
Created a local campaign about child abuse that got national attention.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used direct mail to increased web site hits by 973%.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped to triple the number of mammograms requested in just three months.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Convinced half a million families that lowfat milk can actually taste good.
Doubled the size of a client’s database with a single mailing.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Used publicity to increase Friendship’s cottage cheese market share by 33%.