Interactive
The Web connects. We think of it as the connective tissue for our clients’ marketing efforts. What we do is make the connections work. Our Web strategies seamlessly and creatively link Web sites, online advertising, search and offline campaigns to grow measurable traffic and engagement that leads to action and results.
Strategic Planning
Web Sites & Microsites
Online Media (Creative, Planning, Buying and Optimizing)
Search Engine Marketing and Optimization
Online Tracking, Measurement and Analysis
Flash - Applications, Games, Interactivity
E-mail/Viral Marketing
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Doubled the size of a client’s database with a single mailing.
Created a local campaign about child abuse that got national attention.
Convinced half a million families that lowfat milk can actually taste good.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Used direct mail to increased web site hits by 973%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Helped to triple the number of mammograms requested in just three months.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.