Direct Marketing
Data drives customer insights. Sharp insights drive inspiring creative. Inspiring creative drives every contact our clients have with their customers and moves them to action. At Cronin, we’re driven to deliver results in relevant, measurable, and sustained growth. What makes us unique is that beyond our analytical orientation, we can tap into the extraordinary strengths of Cronin’s creative, strategic and media resources at any time.
Direct mail
Direct response advertising
List planning, data processing
Production, fulfillment
Telemarketing
Made the entire state of Connecticut stop and think.
Used direct mail to increase web site hits 973%.
Doubled the size of a client's database with a single mailing.
Created an online game that drove new product sales over the moon.
Changed minds about where to get a superior cup of morning coffee.
Helped triple the number of requested mammograms.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Saved hundreds of thousands of dollars with a single survey.
Hosted an in-restaurant event that led to a 50% sales spike.
Used publicity to increase share of cottage cheese market 33%.
Encouraged customers to “pass the word,” and tripled response.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created a local campaign that got national attention.
Put a friendly face on the Northeast's largest public utility.
Created an inspiring movie trailer that moved people to give.
Sent a DUI message that reached a quarter of a million people, in bars.
Inspired more Dalis per minute than Dali painted in a lifetime.
Used search strategies to increase traffic web traffic 250%.