Direct Marketing
Data drives customer insights. Sharp insights drive inspiring creative. Inspiring creative drives every contact our clients have with their customers and moves them to action. At Cronin, we’re driven to deliver results in relevant, measurable, and sustained growth. What makes us unique is that beyond our analytical orientation, we can tap into the extraordinary strengths of Cronin’s creative, strategic and media resources at any time.
Direct mail
Direct response advertising
List planning, data processing
Production, fulfillment
Telemarketing
Created a local campaign about child abuse that got national attention.
Used direct mail to increased web site hits by 973%.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Helped to triple the number of mammograms requested in just three months.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Doubled the size of a client’s database with a single mailing.
Put a friendly, approachable face on the Northeast’s largest public utility.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.