Direct Marketing
Data drives customer insights. Sharp insights drive inspiring creative. Inspiring creative drives every contact our clients have with their customers and moves them to action. At Cronin, we’re driven to deliver results in relevant, measurable, and sustained growth. What makes us unique is that beyond our analytical orientation, we can tap into the extraordinary strengths of Cronin’s creative, strategic and media resources at any time.
Direct mail
Direct response advertising
List planning, data processing
Production, fulfillment
Telemarketing
Inspired more Dalis per minute than Dali painted in a lifetime.
Sent a DUI message that reached a quarter of a million people, in bars.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created an inspiring movie trailer that moved people to give.
Changed minds about where to get a superior cup of morning coffee.
Saved hundreds of thousands of dollars with a single survey.
Encouraged customers to “pass the word,” and tripled response.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase share of cottage cheese market 33%.
Doubled the size of a client's database with a single mailing.
Helped triple the number of requested mammograms.
Used search strategies to increase traffic web traffic 250%.
Used direct mail to increase web site hits 973%.
Created a local campaign that got national attention.
Made the entire state of Connecticut stop and think.
Created an online game that drove new product sales over the moon.
Put a friendly face on the Northeast's largest public utility.
Hosted an in-restaurant event that led to a 50% sales spike.