Media
With consumers increasingly turning to the Web and other digital sources for their information and entertainment, success in today’s changing media environment requires that marketers think fast, and act faster. At Cronin, we blend the best in traditional media expertise with an understanding of the digital reality that is increasingly central to branding communications. From national and global markets to the World Wide Web, we are ideally positioned to maximize client investment and customer experience now and into the future.
Our core competencies include:
Planning
Buying
Analysis
Traditional Media
Online
Emerging Media
Direct Response
Created an online game that drove new product sales over the moon.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Put a friendly face on the Northeast's largest public utility.
Inspired more Dalis per minute than Dali painted in a lifetime.
Helped triple the number of requested mammograms.
Sent a DUI message that reached a quarter of a million people, in bars.
Created a local campaign that got national attention.
Used publicity to increase share of cottage cheese market 33%.
Encouraged customers to “pass the word,” and tripled response.
Used direct mail to increase web site hits 973%.
Hosted an in-restaurant event that led to a 50% sales spike.
Designed a Holiday Catalog that delivered 5:1 ROI.
Used search strategies to increase traffic web traffic 250%.
Changed minds about where to get a superior cup of morning coffee.
Saved hundreds of thousands of dollars with a single survey.
Made the entire state of Connecticut stop and think.
Created an inspiring movie trailer that moved people to give.
Doubled the size of a client's database with a single mailing.