Media
With consumers increasingly turn to the Web and other digital sources for their information and entertainment, success in today’s changing media environment requires that marketers think fast, and act faster. At Cronin, we blend the best in traditional media expertise with an understanding of the digital reality that is increasingly central to branding communications. From national and global markets to the World Wide Web, we are ideally positioned to maximize client investment and customer experience now and into the future.
Our core competencies include:
Planning
Buying
Analysis
Traditional Media
Online
Emerging Media
Direct Response
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Convinced half a million families that lowfat milk can actually taste good.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used direct mail to increased web site hits by 973%.
Created a local campaign about child abuse that got national attention.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Doubled the size of a client’s database with a single mailing.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Put a friendly, approachable face on the Northeast’s largest public utility.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.