Media and Analytics
With consumers increasingly turning to the Web and other digital sources for their information and entertainment, success in today’s changing media environment requires that marketers think fast, and act faster. At Cronin, we blend the best in traditional media expertise with an understanding of the digital reality that is increasingly central to branding communications. From national and global markets to the World Wide Web, we are ideally positioned to maximize client investment and customer experience now and into the future.
Our core competencies include:
Planning
Buying
Analysis
Traditional Media
Online
Paid Search
Emerging Media
Direct Response
Created an inspiring movie trailer that moved people to give.
Saved hundreds of thousands of dollars with a single survey.
Put a friendly face on the Northeast's largest public utility.
Changed minds about where to get a superior cup of morning coffee.
Sent a DUI message that reached a quarter of a million people, in bars.
Helped triple the number of requested mammograms.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created a local campaign that got national attention.
Used direct mail to increase web site hits 973%.
Encouraged customers to “pass the word,” and tripled response.
Used publicity to increase share of cottage cheese market 33%.
Used search strategies to increase traffic web traffic 250%.
Created an online game that drove new product sales over the moon.
Hosted an in-restaurant event that led to a 50% sales spike.
Doubled the size of a client's database with a single mailing.
Inspired more Dalis per minute than Dali painted in a lifetime.
Made the entire state of Connecticut stop and think.
Kept the Greater Hartford Open on the PGA TOUR in 2003.