Public Relations
Unlike most PR firms, which work in a vacuum, at Cronin we have the resources of a full-service agency to play with. This results in multi-dimensional thinking beyond what’s traditionally expected of public relations. From community awareness to new product introduction to crisis management, our award-winning public relations team is well equipped to plan and execute a variety of programs.
Media Relations
Crisis Communications
Event Management
Community/Cause-Related Programs
Issues Management/Public Affairs
Product Launches
Online PR (Blogs, Ecampaigns)
Publications
Made the entire state of Connecticut stop and think.
Created an inspiring movie trailer that moved people to give.
Used search strategies to increase traffic web traffic 250%.
Inspired more Dalis per minute than Dali painted in a lifetime.
Put a friendly face on the Northeast's largest public utility.
Designed a Holiday Catalog that delivered 5:1 ROI.
Sent a DUI message that reached a quarter of a million people, in bars.
Saved hundreds of thousands of dollars with a single survey.
Created an online game that drove new product sales over the moon.
Helped triple the number of requested mammograms.
Used publicity to increase share of cottage cheese market 33%.
Changed minds about where to get a superior cup of morning coffee.
Hosted an in-restaurant event that led to a 50% sales spike.
Encouraged customers to “pass the word,” and tripled response.
Doubled the size of a client's database with a single mailing.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used direct mail to increase web site hits 973%.
Created a local campaign that got national attention.