Public Relations
Unlike most PR firms, which work in a vacuum, at Cronin we have the resources of a full-service agency to play with. This results in multi-dimensional thinking beyond what’s traditionally expected of public relations. From community awareness to new product introduction to crisis management, our award-winning public relations team is well equipped to plan and execute a variety of programs.
Media Relations
Crisis Communications
Event Management
Community/Cause-Related Programs
Issues Management/Public Affairs
Product Launches
Online PR (Blogs, Ecampaigns)
Publications
Used publicity to increase share of cottage cheese market 33%.
Saved hundreds of thousands of dollars with a single survey.
Helped triple the number of requested mammograms.
Put a friendly face on the Northeast's largest public utility.
Used direct mail to increase web site hits 973%.
Used search strategies to increase traffic web traffic 250%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Encouraged customers to “pass the word,” and tripled response.
Created a local campaign that got national attention.
Doubled the size of a client's database with a single mailing.
Inspired more Dalis per minute than Dali painted in a lifetime.
Convinced half a million families lowfat milk can taste good.
Designed a Holiday Catalog that delivered 5:1 ROI.
Sent a DUI message that reached a quarter of a million people, in bars.
Made the entire state of Connecticut stop and think.
Changed minds about where to get a superior cup of morning coffee.
Hosted an in-restaurant event that led to a 50% sales spike.
Created an inspiring movie trailer that moved people to give.