Public Relations
Unlike most PR firms, which work in a vacuum, at Cronin we have the resources of a full-service agency to play with. This results in multi-dimensional thinking beyond what’s traditionally expected of public relations. From community awareness to new product introduction to crisis management, our award-winning public relations team is well equipped to plan and execute a variety of programs.
Media Relations
Crisis Communications
Event Management
Community/Cause-Related Programs
Issues Management/Public Affairs
Product Launches
Online PR (Blogs, Ecampaigns)
Publications
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Used direct mail to increased web site hits by 973%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Doubled the size of a client’s database with a single mailing.
Helped to triple the number of mammograms requested in just three months.
Created a local campaign about child abuse that got national attention.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.