Throughout her career in agency public relations, AnnMarie has created and implemented innovative communications campaigns for a wide variety of clients on the national, region and local level. She has built a PR team with a proven track record of generating results for our consumer products, public affairs, health care, B2B and cause-related accounts.
Little Known Fact: AnnMarie’s secret ambition is to own the Yankees.
Sent a DUI message that reached a quarter of a million people, in bars.
Changed minds about where to get a superior cup of morning coffee.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created an online game that drove new product sales over the moon.
Made the entire state of Connecticut stop and think.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Doubled the size of a client's database with a single mailing.
Put a friendly face on the Northeast's largest public utility.
Hosted an in-restaurant event that led to a 50% sales spike.
Used publicity to increase share of cottage cheese market 33%. Convinced half a million families lowfat milk can taste good.
Used search strategies to increase traffic web traffic 250%.
Created a local campaign that got national attention.
Used direct mail to increase web site hits 973%.
Helped triple the number of requested mammograms.
Encouraged customers to “pass the word,” and tripled response.
Inspired more Dalis per minute than Dali painted in a lifetime.
Created an inspiring movie trailer that moved people to give.
Saved hundreds of thousands of dollars with a single survey.