Throughout her career in agency public relations, AnnMarie has created and implemented innovative communications campaigns for a wide variety of clients on the national, region and local level. She has built a PR team with a proven track record of generating results for our consumer products, public affairs, health care, B2B and cause-related accounts.
Little Known Fact: AnnMarie’s secret ambition is to own the Yankees.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Put a friendly, approachable face on the Northeast’s largest public utility.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Helped to triple the number of mammograms requested in just three months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created a local campaign about child abuse that got national attention.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Doubled the size of a client’s database with a single mailing.
Used direct mail to increased web site hits by 973%.
Convinced half a million families that lowfat milk can actually taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.