Throughout her career in agency public relations, AnnMarie has created and implemented innovative communications campaigns for a wide variety of clients on the national, region and local level. She has built a PR team with a proven track record of generating results for our consumer products, public affairs, health care, B2B and cause-related accounts.
Little Known Fact: AnnMarie’s secret ambition is to own the Yankees.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Doubled the size of a client’s database with a single mailing.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Created a local campaign about child abuse that got national attention.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Helped to triple the number of mammograms requested in just three months. Convinced half a million families that lowfat milk can actually taste good.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Used direct mail to increased web site hits by 973%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.