Dan has been involved in interactive and multimedia for many years, beginning with his own agency in New York City. Since joining Cronin, he has overseen the growth of a Digital department that leverages an understanding of user needs and business objectives to develop creative online initiatives built on the power of one-to-one communication.
Little Known Fact: Dan has photographs hanging in museums around the world.
Saved hundreds of thousands of dollars with a single survey.
Doubled the size of a client's database with a single mailing.
Hosted an in-restaurant event that led to a 50% sales spike.
Helped triple the number of requested mammograms.
Inspired more Dalis per minute than Dali painted in a lifetime.
Designed a Holiday Catalog that delivered 5:1 ROI.
Sent a DUI message that reached a quarter of a million people, in bars.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created an online game that drove new product sales over the moon.
Used direct mail to increase web site hits 973%.
Put a friendly face on the Northeast's largest public utility.
Created an inspiring movie trailer that moved people to give. Convinced half a million families lowfat milk can taste good.
Encouraged customers to “pass the word,” and tripled response.
Created a local campaign that got national attention.
Used publicity to increase share of cottage cheese market 33%.
Changed minds about where to get a superior cup of morning coffee.
Made the entire state of Connecticut stop and think.
Used search strategies to increase traffic web traffic 250%.