Dan has been involved in interactive and multimedia for many years, beginning with his own agency in New York City. Since joining Cronin, he has overseen the growth of a Digital department that leverages an understanding of user needs and business objectives to develop creative online initiatives built on the power of one-to-one communication.
Little Known Fact: Dan has photographs hanging in museums around the world.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Put a friendly, approachable face on the Northeast’s largest public utility.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse. Convinced half a million families that lowfat milk can actually taste good.
Helped to triple the number of mammograms requested in just three months.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Doubled the size of a client’s database with a single mailing.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created a local campaign about child abuse that got national attention.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Used direct mail to increased web site hits by 973%.