With a wealth of experience in advertising and direct marketing for travel, financial, telecommunications, pharmaceutical, spirits and B2B accounts, David leads the direct marketing and B2B clients account teams at Cronin and Company.
Little Known Fact: David is an avid history buff.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created a local campaign about child abuse that got national attention.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Helped to triple the number of mammograms requested in just three months. Convinced half a million families that lowfat milk can actually taste good.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Doubled the size of a client’s database with a single mailing.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Used direct mail to increased web site hits by 973%.