Having spent years servicing a broad range of clients in categories including airline travel and cargo, home furnishings, social causes and life, health and property/casualty insurance, Diane now directs Cronin’s new business development efforts.
Little Known Fact: During Diane’s first-ever plane ride, she jumped out — with a parachute, of course!
Used publicity to increase share of cottage cheese market 33%.
Changed minds about where to get a superior cup of morning coffee.
Created an online game that drove new product sales over the moon. Convinced half a million families lowfat milk can taste good.
Saved hundreds of thousands of dollars with a single survey.
Hosted an in-restaurant event that led to a 50% sales spike.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that delivered 5:1 ROI.
Inspired more Dalis per minute than Dali painted in a lifetime.
Used direct mail to increase web site hits 973%.
Put a friendly face on the Northeast's largest public utility.
Encouraged customers to “pass the word,” and tripled response.
Made the entire state of Connecticut stop and think.
Sent a DUI message that reached a quarter of a million people, in bars.
Created an inspiring movie trailer that moved people to give.
Helped triple the number of requested mammograms.
Doubled the size of a client's database with a single mailing.
Used search strategies to increase traffic web traffic 250%.
Created a local campaign that got national attention.