Having spent years servicing a broad range of clients in categories including airline travel and cargo, home furnishings, social causes and life, health and property/casualty insurance, Diane now directs Cronin’s new business development efforts.
Little Known Fact: During Diane’s first-ever plane ride, she jumped out — with a parachute, of course!
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Put a friendly, approachable face on the Northeast’s largest public utility.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created a local campaign about child abuse that got national attention.
Doubled the size of a client’s database with a single mailing.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse. Convinced half a million families that lowfat milk can actually taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Helped to triple the number of mammograms requested in just three months.
Used direct mail to increased web site hits by 973%.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.