Since joining Cronin & Company in January 2007, Gary has brought a well-rounded perspective to our strategic media planning approach. He has been on all sides of the table — as planner/buyer, seller and client — and his diverse experience with international packaged goods, electronics and financial services industries has given him exposure to all forms of traditional and online media.
Little Known Fact: Gary has seen U2 on every US tour since 1981.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Used direct mail to increased web site hits by 973%.
Helped to triple the number of mammograms requested in just three months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Put a friendly, approachable face on the Northeast’s largest public utility.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Doubled the size of a client’s database with a single mailing.
Created a local campaign about child abuse that got national attention.
Convinced half a million families that lowfat milk can actually taste good.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.