Since joining Cronin & Company in January 2007, Gary has brought a well-rounded perspective to our strategic media planning approach. He has been on all sides of the table — as planner/buyer, seller and client — and his diverse experience with international packaged goods, electronics and financial services industries has given him exposure to all forms of traditional and online media.
Little Known Fact: Gary has seen U2 on every US tour since 1981.
Doubled the size of a client’s database with a single mailing.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months. Convinced half a million families that lowfat milk can actually taste good.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Put a friendly, approachable face on the Northeast’s largest public utility.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.