Since joining Cronin & Company in January 2007, Gary has brought a well-rounded perspective to our strategic media planning approach. He has been on all sides of the table — as planner/buyer, seller and client — and his diverse experience with international packaged goods, electronics and financial services industries has given him exposure to all forms of traditional and online media.
Little Known Fact: Gary has seen U2 on every US tour since 1981.
Encouraged customers to “pass the word,” and tripled response.
Helped triple the number of requested mammograms.
Doubled the size of a client's database with a single mailing.
Made the entire state of Connecticut stop and think.
Used direct mail to increase web site hits 973%.
Created a local campaign that got national attention.
Created an online game that drove new product sales over the moon.
Sent a DUI message that reached a quarter of a million people, in bars.
Hosted an in-restaurant event that led to a 50% sales spike.
Inspired more Dalis per minute than Dali painted in a lifetime.
Created an inspiring movie trailer that moved people to give.
Designed a Holiday Catalog that delivered 5:1 ROI.
Saved hundreds of thousands of dollars with a single survey. Convinced half a million families lowfat milk can taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase share of cottage cheese market 33%.
Used search strategies to increase traffic web traffic 250%.
Put a friendly face on the Northeast's largest public utility.
Changed minds about where to get a superior cup of morning coffee.