Gary Capreol | SVP, Director of Media and Analytics
Since joining Cronin & Company in January 2007, Gary has brought a well-rounded perspective to our strategic media planning approach. He has been on all sides of the table — as planner/buyer, seller and client — and his diverse experience with international packaged goods, electronics and financial services industries has given him exposure to all forms of traditional and online media.
Little Known Fact: Gary has seen U2 on every US tour since 1981.
Designed a Holiday Catalog that delivered 5:1 ROI.
Sent a DUI message that reached a quarter of a million people, in bars.
Made the entire state of Connecticut stop and think.
Inspired more Dalis per minute than Dali painted in a lifetime.
Saved hundreds of thousands of dollars with a single survey.
Used publicity to increase share of cottage cheese market 33%.
Created a local campaign that got national attention.
Convinced half a million families lowfat milk can taste good.
Changed minds about where to get a superior cup of morning coffee.
Encouraged customers to “pass the word,” and tripled response.
Hosted an in-restaurant event that led to a 50% sales spike.
Used direct mail to increase web site hits 973%.
Doubled the size of a client's database with a single mailing.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped triple the number of requested mammograms.
Created an inspiring movie trailer that moved people to give.
Put a friendly face on the Northeast's largest public utility.
Used search strategies to increase traffic web traffic 250%.