Jeff brings more than 25 years of accounting and financial management experience to his role as CFO. Since arriving at Cronin in 1997, his expertise has been instrumental to Cronin's long history of financial stability and success.
Little Known Fact: At the age of 12 Jeff had a poem read on the Tonight Show with Johnny Carson.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Used direct mail to increased web site hits by 973%.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Doubled the size of a client’s database with a single mailing.
Put a friendly, approachable face on the Northeast’s largest public utility.
Convinced half a million families that lowfat milk can actually taste good.
Created a local campaign about child abuse that got national attention.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Helped to triple the number of mammograms requested in just three months.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.