One of the Northeast’s most experienced media directors, John has more than 25 years in the business. A seasoned professional, he has extensive experience with both consumer and B2B media on local, regional, national and international levels.
Since joining Cronin, his work has helped Cronin win five EFFIE awards.
Little Known Fact: John once toured with Pearl Bailey
Created a local campaign about child abuse that got national attention.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Helped to triple the number of mammograms requested in just three months.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon. Convinced half a million families that lowfat milk can actually taste good.
Put a friendly, approachable face on the Northeast’s largest public utility.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Employed search engine optimization to increase traffic web site traffic by over 250%.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Used direct mail to increased web site hits by 973%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Doubled the size of a client’s database with a single mailing.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.