One of the Northeast’s most experienced media directors, John has more than 25 years in the business. A seasoned professional, he has extensive experience with both consumer and B2B media on local, regional, national and international levels.
Since joining Cronin, his work has helped Cronin win five EFFIE awards.
Little Known Fact: John once toured with Pearl Bailey
Changed minds about where to get a superior cup of morning coffee.
Used publicity to increase share of cottage cheese market 33%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created an inspiring movie trailer that moved people to give.
Created an online game that drove new product sales over the moon. Convinced half a million families lowfat milk can taste good.
Used search strategies to increase traffic web traffic 250%.
Used direct mail to increase web site hits 973%.
Inspired more Dalis per minute than Dali painted in a lifetime.
Helped triple the number of requested mammograms.
Sent a DUI message that reached a quarter of a million people, in bars.
Doubled the size of a client's database with a single mailing.
Encouraged customers to “pass the word,” and tripled response.
Put a friendly face on the Northeast's largest public utility.
Saved hundreds of thousands of dollars with a single survey.
Made the entire state of Connecticut stop and think.
Created a local campaign that got national attention.
Hosted an in-restaurant event that led to a 50% sales spike.