One of the Northeast’s most experienced media directors, John has more than 25 years in the business. A seasoned professional, he has extensive experience with both consumer and B2B media on local, regional, national and international levels.
Since joining Cronin, his work has helped Cronin win five EFFIE awards.
Little Known Fact: John once toured with Pearl Bailey
Used search strategies to increase traffic web traffic 250%.
Used publicity to increase share of cottage cheese market 33%.
Created a local campaign that got national attention.
Hosted an in-restaurant event that led to a 50% sales spike.
Created an inspiring movie trailer that moved people to give.
Convinced half a million families lowfat milk can taste good.
Put a friendly face on the Northeast's largest public utility.
Saved hundreds of thousands of dollars with a single survey.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Doubled the size of a client's database with a single mailing. Created an online game that drove new product sales over the moon.
Made the entire state of Connecticut stop and think.
Used direct mail to increase web site hits 973%.
Changed minds about where to get a superior cup of morning coffee.
Designed a Holiday Catalog that delivered 5:1 ROI.
Helped triple the number of requested mammograms.
Sent a DUI message that reached a quarter of a million people, in bars.
Encouraged customers to “pass the word,” and tripled response.
Inspired more Dalis per minute than Dali painted in a lifetime.