Kevin Colletti | Vice President, Director of Interactive
Kevin is a former owner and president of one of the area’s leading full-service interactive agencies. Before that, Kevin was the Head of eBusiness Operations at ING, where he was responsible for the overall online experience for ING’s externally facing websites in the U.S. Kevin’s been on the cutting edge of interactive communications, well, pretty much since there have been interactive communications, and brings a wide range of knowledge and experience to everything we do in the interactive space.
Little Known Fact: Kevin played poker with Barenaked Ladies ... the band.
Sent a DUI message that reached a quarter of a million people, in bars.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase share of cottage cheese market 33%.
Doubled the size of a client's database with a single mailing.
Used search strategies to increase traffic web traffic 250%.
Encouraged customers to “pass the word,” and tripled response.
Saved hundreds of thousands of dollars with a single survey.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created an inspiring movie trailer that moved people to give.
Put a friendly face on the Northeast's largest public utility.
Inspired more Dalis per minute than Dali painted in a lifetime.
Hosted an in-restaurant event that led to a 50% sales spike.
Created an online game that drove new product sales over the moon.
Changed minds about where to get a superior cup of morning coffee.
Made the entire state of Connecticut stop and think.
Used direct mail to increase web site hits 973%.
Helped triple the number of requested mammograms.
Created a local campaign that got national attention.