Kim Manning | Partner, Chief Operating Officer
Kim’s been with Cronin for over 15 years, and has been chief steward of Cronin’s exceptional client service – a hallmark of the agency. She also oversees all of the agency’s strategic and brand planning initiatives, and her style is rooted in her understanding that great strategy needs to accomplish two things – inspire brilliant communications and get results. Over the years, she’s created strategies to launch new brands and helped re-define existing brands to be more competitive. In her spare time (!), Kim has enjoyed guest lecturing at the University of Connecticut and Quinnipiac University. Kim is a graduate of the University of Connecticut and lives in Cheshire, Connecticut with her husband and two sons.
Little Known Fact: Kim is a Dead Head.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Put a friendly, approachable face on the Northeast’s largest public utility.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created a local campaign about child abuse that got national attention.
Helped to triple the number of mammograms requested in just three months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Doubled the size of a client’s database with a single mailing.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Used direct mail to increased web site hits by 973%.