Kim Manning | Partner, Chief Operating Officer
Kim’s been with Cronin for over 15 years, and has been chief steward of Cronin’s exceptional client service – a hallmark of the agency. She also oversees all of the agency’s strategic and brand planning initiatives, and her style is rooted in her understanding that great strategy needs to accomplish two things – inspire brilliant communications and get results. Over the years, she’s created strategies to launch new brands and helped re-define existing brands to be more competitive. In her spare time (!), Kim has enjoyed guest lecturing at the University of Connecticut and Quinnipiac University. Kim is a graduate of the University of Connecticut and lives in Cheshire, Connecticut with her husband and two sons.
Little Known Fact: Kim is a Dead Head.
Used direct mail to increase web site hits 973%.
Created an online game that drove new product sales over the moon.
Inspired more Dalis per minute than Dali painted in a lifetime.
Put a friendly face on the Northeast's largest public utility.
Designed a Holiday Catalog that delivered 5:1 ROI.
Hosted an in-restaurant event that led to a 50% sales spike.
Created an inspiring movie trailer that moved people to give.
Helped triple the number of requested mammograms.
Doubled the size of a client's database with a single mailing.
Changed minds about where to get a superior cup of morning coffee.
Used search strategies to increase traffic web traffic 250%.
Used publicity to increase share of cottage cheese market 33%.
Created a local campaign that got national attention.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Encouraged customers to “pass the word,” and tripled response.
Sent a DUI message that reached a quarter of a million people, in bars.
Made the entire state of Connecticut stop and think.
Saved hundreds of thousands of dollars with a single survey.