Kim Manning | Principal, Chief Operating Officer
Kim’s been with Cronin for over 15 years, and has been chief steward of Cronin’s exceptional client service – a hallmark of the agency. She also oversees all of the agency’s strategic and brand planning initiatives, and her style is rooted in her understanding that great strategy needs to accomplish two things – inspire brilliant communications and get results. Over the years, she’s created strategies to launch new brands and helped re-define existing brands to be more competitive. In her spare time (!), Kim has enjoyed guest lecturing at the University of Connecticut and Quinnipiac University. Kim is a graduate of the University of Connecticut and lives in Cheshire, Connecticut with her husband and two sons.
Little Known Fact: Kim is a Dead Head.
Used publicity to increase share of cottage cheese market 33%.
Created an inspiring movie trailer that moved people to give.
Designed a Holiday Catalog that delivered 5:1 ROI.
Doubled the size of a client's database with a single mailing.
Made the entire state of Connecticut stop and think.
Sent a DUI message that reached a quarter of a million people, in bars.
Saved hundreds of thousands of dollars with a single survey.
Changed minds about where to get a superior cup of morning coffee.
Inspired more Dalis per minute than Dali painted in a lifetime.
Convinced half a million families lowfat milk can taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Put a friendly face on the Northeast's largest public utility.
Hosted an in-restaurant event that led to a 50% sales spike.
Created a local campaign that got national attention.
Used search strategies to increase traffic web traffic 250%.
Used direct mail to increase web site hits 973%.
Encouraged customers to “pass the word,” and tripled response.
Helped triple the number of requested mammograms.