Since joining Cronin and Company in 1994, Leslie has a proven track record of excellent client relationships, strategic development and department leadership. She’s been instrumental in inspiring results-driven work for many of the agency’s marquee clients.
Little Known Fact: Leslie spelunked in New Zealand in 2002.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Convinced half a million families that lowfat milk can actually taste good.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Helped to triple the number of mammograms requested in just three months.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Used direct mail to increased web site hits by 973%.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Doubled the size of a client’s database with a single mailing.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Used publicity to increase Friendship’s cottage cheese market share by 33%. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.