Lester uses the skills he honed in feature films with Warner Bros. and Miramax to help create TV spots with production values well beyond their budgets. His skill, creativity and tenacity are legend in the production community.
Little Known Fact: Lester is Quinnipiac University’s Top 10 Scorer and Rebounder.
Used publicity to increase share of cottage cheese market 33%.
Helped triple the number of requested mammograms.
Changed minds about where to get a superior cup of morning coffee.
Inspired more Dalis per minute than Dali painted in a lifetime.
Doubled the size of a client's database with a single mailing.
Sent a DUI message that reached a quarter of a million people, in bars.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created a local campaign that got national attention.
Created an inspiring movie trailer that moved people to give.
Designed a Holiday Catalog that delivered 5:1 ROI.
Used direct mail to increase web site hits 973%.
Made the entire state of Connecticut stop and think.
Put a friendly face on the Northeast's largest public utility.
Hosted an in-restaurant event that led to a 50% sales spike.
Used search strategies to increase traffic web traffic 250%.
Convinced half a million families lowfat milk can taste good. Created an online game that drove new product sales over the moon.
Saved hundreds of thousands of dollars with a single survey.
Encouraged customers to “pass the word,” and tripled response.