Lester uses the skills he honed in feature films with Warner Bros. and Miramax to help create TV spots with production values well beyond their budgets. His skill, creativity and tenacity are legend in the production community.
Little Known Fact: Lester is Quinnipiac University’s Top 10 Scorer and Rebounder.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped to triple the number of mammograms requested in just three months.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Used direct mail to increased web site hits by 973%.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Put a friendly, approachable face on the Northeast’s largest public utility.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.
Doubled the size of a client’s database with a single mailing.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike. Convinced half a million families that lowfat milk can actually taste good.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.