Lester uses the skills he honed in feature films with Warner Bros. and Miramax to help create TV spots with production values well beyond their budgets. His skill, creativity and tenacity are legend in the production community.
Little Known Fact: Lester is Quinnipiac University’s Top 10 Scorer and Rebounder.
Used publicity to increase share of cottage cheese market 33%.
Used search strategies to increase traffic web traffic 250%.
Helped triple the number of requested mammograms.
Created a local campaign that got national attention.
Designed a Holiday Catalog that delivered 5:1 ROI.
Doubled the size of a client's database with a single mailing.
Made the entire state of Connecticut stop and think.
Convinced half a million families lowfat milk can taste good.
Created an inspiring movie trailer that moved people to give.
Saved hundreds of thousands of dollars with a single survey.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Put a friendly face on the Northeast's largest public utility.
Used direct mail to increase web site hits 973%.
Hosted an in-restaurant event that led to a 50% sales spike.
Sent a DUI message that reached a quarter of a million people, in bars.
Encouraged customers to “pass the word,” and tripled response.
Inspired more Dalis per minute than Dali painted in a lifetime.
Changed minds about where to get a superior cup of morning coffee. Created an online game that drove new product sales over the moon.