Mike has been with Cronin since 1979, and brings a business perspective to Cronin that has made us one of the most financially sound agencies in the region. One of three former partners/owners, Mike will remain our CFO and serve in an advisory capacity through the end of the year.
Little Known Fact: Mike once golfed with a U.S. president.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Created a local campaign about child abuse that got national attention.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Put a friendly, approachable face on the Northeast’s largest public utility.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Doubled the size of a client’s database with a single mailing.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Helped to triple the number of mammograms requested in just three months.
Convinced half a million families that lowfat milk can actually taste good.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays. Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.