Steve Wolfberg | Partner/President, Chief Creative Officer
Steve started at Cronin as Copy Director in 1989. A talented and award-laden writer in his own right, he’s most proud of the creative department he’s built at Cronin – among the finest in the Northeast. In a career that’s spanned over 25 years, Steve’s work is known for its ability to get noticed, get remembered and, most importantly, get results (as his five EFFIE awards can attest). A frequent guest as “Advertising Guru” on Connecticut’s top radio station, Steve has also appeared on NBC speaking about political ads and ESPN discussing the Super Bowl. Steve is a graduate of the University of Connecticut, where he hosted the worst show in radio history, “Wake Up With Wolfie.” He lives in Avon, Connecticut with his wife and two children.
Little Known Fact: Steve recorded an album when he was six; it sold three copies.
Used search strategies to increase traffic web traffic 250%.
Hosted an in-restaurant event that led to a 50% sales spike.
Helped triple the number of requested mammograms.
Doubled the size of a client's database with a single mailing.
Encouraged customers to “pass the word,” and tripled response.
Convinced half a million families lowfat milk can taste good.
Changed minds about where to get a superior cup of morning coffee.
Used direct mail to increase web site hits 973%.
Sent a DUI message that reached a quarter of a million people, in bars.
Inspired more Dalis per minute than Dali painted in a lifetime.
Put a friendly face on the Northeast's largest public utility.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created an inspiring movie trailer that moved people to give.
Saved hundreds of thousands of dollars with a single survey.
Used publicity to increase share of cottage cheese market 33%.
Made the entire state of Connecticut stop and think.
Designed a Holiday Catalog that delivered 5:1 ROI.
Created a local campaign that got national attention.