Steve Wolfberg | Partner/President, Chief Creative Officer
Steve started at Cronin as Copy Director in 1989. A talented and award-laden writer in his own right, he’s most proud of the creative department he’s built at Cronin – among the finest in the Northeast. In a career that’s spanned over 25 years, Steve’s work is known for its ability to get noticed, get remembered and, most importantly, get results (as his five EFFIE awards can attest). A frequent guest as “Advertising Guru” on Connecticut’s top radio station, Steve has also appeared on NBC speaking about political ads and ESPN discussing the Super Bowl. Steve is a graduate of the University of Connecticut, where he hosted the worst show in radio history, “Wake Up With Wolfie.” He lives in Avon, Connecticut with his wife and two children.
Little Known Fact: Steve recorded an album when he was six; it sold three copies.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Doubled the size of a client’s database with a single mailing.
Convinced half a million families that lowfat milk can actually taste good.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Put a friendly, approachable face on the Northeast’s largest public utility.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Used direct mail to increased web site hits by 973%.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.