Throughout his public relations career, Tom has built a reputation for creative, intelligent and integrated PR programs that change minds, build traffic, boost brands and ring cash registers. From crisis management to new product launches, from consumer to B2B to non-profit, Tom’s work breaks through and earns results.
Little Known Fact: Tom once sang with Bruce Springsteen.
Doubled the size of a client’s database with a single mailing.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Put a friendly, approachable face on the Northeast’s largest public utility.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Created a local campaign about child abuse that got national attention.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse. Convinced half a million families that lowfat milk can actually taste good.
Used direct mail to increased web site hits by 973%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.