Wayne Raicik | VP, Associate Creative Director
Wayne has had two stints here at Cronin culminating in 15 years experience at the agency. He has helped create memorable and effective print, web and TV advertising for the CT Lottery, Northeast Utilities, Twinings Tea, Garelick Milk and Tuscan Dairy. Wayne has also designed award-winning logos for Konica Minolta, the CT Lottery, Centerplate and The Harriet Beecher Stowe Center. Some of his better known work has been cited by The Advertising Club of Boston (Hatch Awards), The Connecticut Art Directors Club, Print Magazine, Communication Arts Magazine and Adweek. Wayne is a graduate of Syracuse University. Go Orange!
Little Known Fact: Wayne once rode in an elevator with Stephen King. It was creepy.
Designed a Holiday Catalog that delivered 5:1 ROI.
Saved hundreds of thousands of dollars with a single survey.
Convinced half a million families lowfat milk can taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Inspired more Dalis per minute than Dali painted in a lifetime.
Sent a DUI message that reached a quarter of a million people, in bars.
Used publicity to increase share of cottage cheese market 33%.
Encouraged customers to “pass the word,” and tripled response.
Made the entire state of Connecticut stop and think.
Doubled the size of a client's database with a single mailing.
Changed minds about where to get a superior cup of morning coffee.
Helped triple the number of requested mammograms.
Created a local campaign that got national attention.
Hosted an in-restaurant event that led to a 50% sales spike.
Used direct mail to increase web site hits 973%.
Used search strategies to increase traffic web traffic 250%.
Put a friendly face on the Northeast's largest public utility.
Created an inspiring movie trailer that moved people to give.