Wayne Raicik | VP, Associate Creative Director
Wayne has had two stints here at Cronin culminating in 15 years experience at the agency. He has helped create memorable and effective print, web and TV advertising for the CT Lottery, Northeast Utilities, Twinings Tea, Garelick Milk and Tuscan Dairy. Wayne has also designed award-winning logos for Konica Minolta, the CT Lottery, Centerplate and The Harriet Beecher Stowe Center. Some of his better known work has been cited by The Advertising Club of Boston (Hatch Awards), The Connecticut Art Directors Club, Print Magazine, Communication Arts Magazine and Adweek. Wayne is a graduate of Syracuse University. Go Orange!
Little Known Fact: Wayne once rode in an elevator with Stephen King. It was creepy.
Made the entire state of Connecticut stop and think.
Created an online game that drove new product sales over the moon.
Encouraged customers to “pass the word,” and tripled response.
Used publicity to increase share of cottage cheese market 33%.
Helped triple the number of requested mammograms.
Inspired more Dalis per minute than Dali painted in a lifetime.
Created an inspiring movie trailer that moved people to give.
Used direct mail to increase web site hits 973%.
Doubled the size of a client's database with a single mailing.
Created a local campaign that got national attention.
Hosted an in-restaurant event that led to a 50% sales spike.
Sent a DUI message that reached a quarter of a million people, in bars.
Used search strategies to increase traffic web traffic 250%.
Saved hundreds of thousands of dollars with a single survey.
Put a friendly face on the Northeast's largest public utility.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Changed minds about where to get a superior cup of morning coffee.
Designed a Holiday Catalog that delivered 5:1 ROI.