Wayne Raicik | VP, Associate Creative Director
Wayne has had two stints here at Cronin culminating in 15 years experience at the agency. He has helped create memorable and effective print, web and TV advertising for the CT Lottery, Northeast Utilities, Twinings Tea, Garelick Milk and Tuscan Dairy. Wayne has also designed award-winning logos for Konica Minolta, the CT Lottery, Centerplate and The Harriet Beecher Stowe Center. Some of his better known work has been cited by The Advertising Club of Boston (Hatch Awards), The Connecticut Art Directors Club, Print Magazine, Communication Arts Magazine and Adweek. Wayne is a graduate of Syracuse University. Go Orange!
Little Known Fact: Wayne once rode in an elevator with Stephen King. It was creepy.
Convinced half a million families that lowfat milk can actually taste good.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Put a friendly, approachable face on the Northeast’s largest public utility.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.
Used direct mail to increased web site hits by 973%.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Doubled the size of a client’s database with a single mailing.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Helped to triple the number of mammograms requested in just three months.