In The News

Stop the presses! What the media are saying about Cronin.

Doubled the size of a client’s database with a single mailing.
Helped to triple the number of mammograms requested in just three months.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Used direct mail to increased web site hits by 973%.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Put a friendly, approachable face on the Northeast’s largest public utility.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Created a local campaign about child abuse that got national attention.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Convinced half a million families that lowfat milk can actually taste good.
Kept the Greater Hartford Open on the PGA TOUR in 2003.