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In The News

Stop the presses! What the media are saying about Cronin.

  • The ones you never forget (04/08)
  • PR, Ad Firms Add Public Affairs (05/07)
  • Insurers Invest In Fresh Image (08/06)
  • Connecticut’s Insurance Industry Launches New Campaign (12/06)
  • Press Releases
  • In The News
  • Think Pieces
  • Parnership to Prevent Child Abuse Created a local campaign about child abuse that got national attention.
  • Garelick Farms Convinced half a million families that lowfat milk can actually taste good.
  • Garelick Farms Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
  • International Aero Engines Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
  • McDonald’s Helped convince people that McDonald’s could sell a superior cup of morning coffee.
  • Connecticut Light & Power Put a friendly, approachable face on the Northeast’s largest public utility.
  • Amerifit Employed search engine optimization to increase traffic web site traffic by over 250%.
  • CT Department of Public Health Helped to triple the number of mammograms requested in just three months.
  • Greater Hartford Open Kept the Greater Hartford Open on the PGA TOUR in 2003.
  • Wadsworth Atheneum Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
  • CT Department of Transportation DUI Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
  • Jimmy Fund Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
  • PEZ Candy Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
  • TriZetto Used direct mail to increased web site hits by 973%.
  • Amica Auto Insurance Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
  • Bertucci’s Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
  • Nestlé Doubled the size of a client’s database with a single mailing.
  • Friendship Dairies Used publicity to increase Friendship’s cottage cheese market share by 33%.
  • Drugs Don't Work In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
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