In The News

Stop the presses! What the media are saying about Cronin.

Doubled the size of a client’s database with a single mailing.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Put a friendly, approachable face on the Northeast’s largest public utility.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Convinced half a million families that lowfat milk can actually taste good.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped to triple the number of mammograms requested in just three months.
Created a local campaign about child abuse that got national attention.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.