Press Releases
The latest happenings at Cronin – new people, client successes, creative kudos, and more.
- February 27, 2008 – Cronin and Company to be Sold to Agency Leaders – Wolfberg and Manning Take Over March 31
- June 13, 2007 – State Parks, Milk and Insurance Campaigns Earn Cronin and Company Eight Awards
- May 24, 2007 – Cronin and Company Earns 15 Awards at 53rd Annual Ad Club Award Show
- April 3, 2007 – Cronin Adds Media Services to Amica Account, Launches Select-Market Tests of Mobile and Search
- February 8, 2007 – Twinings Tea’s New U.S. Web Site Helps Customers Find Their Cup of Tea
- January 26, 2007 – People in the News from Cronin and Company
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Doubled the size of a client’s database with a single mailing.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created a local campaign about child abuse that got national attention.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Helped to triple the number of mammograms requested in just three months.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Used direct mail to increased web site hits by 973%.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Convinced half a million families that lowfat milk can actually taste good.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.