Think Pieces
Musings, ideas, and observations about trends and issues in marketing communications.
Helped to triple the number of mammograms requested in just three months.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Put a friendly, approachable face on the Northeast’s largest public utility.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Doubled the size of a client’s database with a single mailing.
Used direct mail to increased web site hits by 973%.
Created a local campaign about child abuse that got national attention.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.- Convinced half a million families that lowfat milk can actually taste good.
