Think Pieces
Musings, ideas, and observations about trends and issues in marketing communications.
Put a friendly, approachable face on the Northeast’s largest public utility.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Doubled the size of a client’s database with a single mailing.
Used direct mail to increased web site hits by 973%.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Convinced half a million families that lowfat milk can actually taste good.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.- Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Helped to triple the number of mammograms requested in just three months.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Created a local campaign about child abuse that got national attention.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.