Think Pieces
Musings, ideas, and observations about trends and issues in marketing communications.
Hosted an in-restaurant event that led to a 50% sales spike.
Used search strategies to increase traffic web traffic 250%.
Used publicity to increase share of cottage cheese market 33%.
Doubled the size of a client's database with a single mailing.
Convinced half a million families lowfat milk can taste good.
Encouraged customers to “pass the word,” and tripled response.
Helped triple the number of requested mammograms.
Made the entire state of Connecticut stop and think.
Designed a Holiday Catalog that delivered 5:1 ROI.
Used direct mail to increase web site hits 973%.
Created a local campaign that got national attention.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Sent a DUI message that reached a quarter of a million people, in bars.
Inspired more Dalis per minute than Dali painted in a lifetime.- Created an online game that drove new product sales over the moon.
Created an inspiring movie trailer that moved people to give.
Put a friendly face on the Northeast's largest public utility.
Changed minds about where to get a superior cup of morning coffee.
Saved hundreds of thousands of dollars with a single survey.
