The faces behind the ideas
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Sarah M has regularly given blood since she was 18 and hopes to someday match or even surpass her grandmother’s lifetime donation of 50 gallons.
A children’s book author. A ballet dancer. A major college’s tenth-leading rebounder. What makes Cronin unique is not only the work we do, but the people who do the work. Curious, energetic people who take great pleasure in solving clients’ problems. People who take great pains to make sure the work is strategically sound and creatively loud.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Convinced half a million families that lowfat milk can actually taste good.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Doubled the size of a client’s database with a single mailing.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Used direct mail to increased web site hits by 973%.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Helped to triple the number of mammograms requested in just three months.
Created a local campaign about child abuse that got national attention.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Put a friendly, approachable face on the Northeast’s largest public utility.