A children’s book author. A ballet dancer. A certified ornithologist. A major college’s tenth-leading rebounder. What makes Cronin unique is not only the work we do, but the people who do the work. Curious, energetic people who take great pleasure in solving clients’ problems. People who take great pains to make sure the work is strategically sound and creatively loud.
Martin’s creative inspiration comes from his vast and valuable collection of Wacky Packs.
Steve Wolfberg
Partner/President, Chief Creative Officer
Kim Manning
Partner, Chief Operating Officer
Mike Wheeler
Chief Financial Officer
Lester Ayala
Director of Broadcast Production
Tom Bradley
Vice President, Executive Director, Public Relations
David Katz
Vice President, Managing Director, Direct
AnnMarie Kemp
Vice President, Director of Public Relations
John Pastor
Vice President, Media Director
Leslie Stedman
Vice President, Director of Client Services
Dan Weingrod
Vice President, Managing Director, Digital Services
Diane Woodruff
Vice President, Director of Business Development
Gary Capreol
Vice President, Executive Media Director
The faces behind the ideas
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Created a local campaign about child abuse that got national attention.
Doubled the size of a client’s database with a single mailing.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Helped to triple the number of mammograms requested in just three months.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Convinced half a million families that lowfat milk can actually taste good.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Used direct mail to increased web site hits by 973%.
Put a friendly, approachable face on the Northeast’s largest public utility.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.