The faces behind the ideas
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Janika has lived in 7 different states on the East Coast alone, and attended over 9 different schools growing up.
A children’s book author. A ballet dancer. A major college’s tenth-leading rebounder. What makes Cronin unique is not only the work we do, but the people who do the work. Curious, energetic people who take great pleasure in solving clients’ problems. People who take great pains to make sure the work is strategically sound and creatively loud.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Used direct mail to increased web site hits by 973%.
Doubled the size of a client’s database with a single mailing.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Helped to triple the number of mammograms requested in just three months.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Employed search engine optimization to increase traffic web site traffic by over 250%.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Convinced half a million families that lowfat milk can actually taste good.
Put a friendly, approachable face on the Northeast’s largest public utility.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Created a local campaign about child abuse that got national attention.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.