Agency Principals
Bill Cronin, President and Chairman
Bill’s been with Cronin since 1965 (his dad started the company in 1948) and has been running the show since 1980. A graduate of Georgetown University, Bill’s put the team in place that has made Cronin and Company a regional powerhouse.
Little Known Fact: Bill owns a J-30 sailboat named "Surprise".
John N. Riccio, Vice Chairman/Principal
John started with Cronin in 1971. He’s the point man for our international clients, including IAE, and was instrumental in the success of our campaign for SIS Bank, which won a Gold EFFIE. His dream is to open Cronin’s office in Rome.
Little Known Fact: He’s a certified ornithologist.
Mike Wheeler, Vice Chairman/Principal
Mike has been with Cronin since 1979. In addition to managing some of the agency’s key financial services and technology accounts, Mike brings a business perspective to Cronin that has made us one of the most financially sound agencies in the region.
Little Known Fact: Once golfed with a U.S. president.
Doubled the size of a client’s database with a single mailing.
In a single day, made CT businesses, factories and schools literally stop and think about substance abuse.
Helped to triple the number of mammograms requested in just three months.
Put a friendly, approachable face on the Northeast’s largest public utility.
Helped convince people that McDonald’s could sell a superior cup of morning coffee.
Encouraged Amica customers to “pass the word,” and tripled response in just eight months.
Hosted an in-restaurant promotional event for Bertucci’s that resulted in a 50% sales spike.
Employed search engine optimization to increase traffic web site traffic by over 250%.
Created online buzz that resulted in more Dalis per minute than Dali painted in a lifetime.
Created an interactive game that drove new product sales for Garelick Farms literally over the moon.
Used direct mail to increased web site hits by 973%.
Used publicity to increase Friendship’s cottage cheese market share by 33%.
Saved hundreds of thousands of dollars by creating a survey to capture customer media habits.
Turned an inspiring story of real steel workers into the region’s most successful fundraising movie trailer.
Created a local campaign about child abuse that got national attention.
Went to bars to deliver a message about drinking and driving that reached a quarter of a million people.
Kept the Greater Hartford Open on the PGA TOUR in 2003.
Designed a Holiday Catalog that produced a 5:1 ROI even before the holidays.