Amica
“Heroes”
Almost every car insurance ad is focused on savings. Why? Because everyone assumes that decisions are driven by price. But we learned that some consumers still care about quality. So for this attention-grabbing online video campaign, we landed on an insight that gave us our own unique lane: When you choose Amica car insurance, you can save without sacrificing great customer service. Which feels downright heroic.
“Hero Mom”
“Hero Dad”
-
20% lift
in conversions
-
26% lift
in ad recall scores