Cronin wins at Annual Healthcare Advertising Awards
GLASTONBURY, CT /May 17, 2022 – Cronin, a leading full-service national marketing agency, captured several honors at the 39th Annual Healthcare Advertising Awards. The agency…
Jim Johnson named VP Digital
GLASTONBURY, CONN. /April 14, 2022 – Cronin, a leading full-service, fully independent marketing agency, has hired Jim Johnson, a 20+ year industry veteran, to expand…
Good design systems focus on the intersection of User Experience and Brand Experience
The saying that every digital experience is a brand experience is truer today than ever as digital touch points have become the brand front door.…
Sean Folan promoted to Senior Vice President, Cronin Health
GLASTONBURY, CONN. /March 21, 2022 – Cronin, a leading full-service national marketing agency, today announced the promotion of Sean Folan to Senior Vice President, Cronin…
Marketing successfully in the new integrated health system landscape
The healthcare provider landscape is transforming radically. While that means changes for both patients and physicians, it also translates into major shifts in how to…
Healthcare worker shortage impacts marketing spend allocations
While clinical care support staff shortages will abate as COVID subsides, nursing shortages continue to significantly impact the healthcare landscape. At the same time, people…
2022 Marketing Trends to Watch
Bringing sweet tidings to those in need this holiday season
Cronin taps agency veteran Rick McKenna to lead Boston expansion
GLASTONBURY, CONN. /November 15, 2021 – Cronin, a full-service, fully independent marketing agency, has hired Rick McKenna, a 25+ year industry veteran, to lead the…
MROI: The Marketing Marshmallow Test
There is a tremendous focus on measuring ROI/MROI for everything in the marketing, research, CX, and advertising sectors. Not a lot of discussion on when…