Lessons From UConn Women’s Basketball

When you work and live in the state of Connecticut, you also get to witness one of the most amazing runs in the history of sports: The record-breaking achievements of the UConn women’s basketball team.

If you haven’t heard, they did it again. Another national championship. Number ten. That’s crazy, in a sport with hundreds of teams vying for the same trophy.  Other than the ten championships won on the men’s side by coach John Wooden at UCLA, in a very different era, there’s really no comparison for what Geno Auriemma has done at UConn with a revolving cast of amazing players.

One question he has to answer again and again is, “How do you do it? How do you stay so good for so long?” You always wonder if your business can take a lesson from that kind of achievement. So here’s where I make an analogy and then stretch it to the breaking point.

Here at Cronin we’ve been fortunate enough to have many clients stay with us for a long time. Ten years and more, in fact. And they stay because the effort is always there, the enthusiasm is always there, and the dedication to doing great work every time is always there. There’s always a fresh way to look at things and better ways to break through. It’s not about trophies – it’s about launching products, building brands, getting attention, and hitting numbers.

They say in sports that getting to the top is tough, but staying there is even tougher. So how do you do it? You work that much harder.

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