Aug 15 '17

Five Reasons to Offer a Workplace Volunteer Program

This week we are holding our fifth annual “Cronin Cares” program. It’s the agency’s community service initiative that allows employees to spend a day volunteering with local non-profit organizations. We strongly believe in the benefits of corporate social responsibility (CSR) programs and what these initiatives can provide for a company, its employees, and the community.

Here are five reasons why you should consider ramping up your CSR offerings.

  1. Better Recruitment and Retention – people want to work for socially responsible companies, and the statistics prove it. According to a 2016 Cone Communications study, over half of U.S. workers consider a company’s social and environmental commitments when deciding where to work, and that number increases to 76% when considering just the Millennial generation. In fact, 83% of Millennials would be more loyal to a company that helps them contribute to social and environmental issues. Providing volunteer opportunities can help not only attract employees, but keep them working for your company as well.
  2. Improved Employee Satisfaction – there are many proven health benefits to volunteering. From reducing stress, to increasing happiness, to giving a sense of purpose, helping others can truly end up helping oneself. For employees, this can lead to a boost in morale, better engagement at work, and more satisfaction with their job.
  3. Positive Company Culture – getting out of the office to participate in community service projects allows employees to get to know colleagues whom they may not normally work with or even understand co-workers on a different level. Working together for a greater good can help build team spirit that can carry back to the workplace. This can foster a better sense of connectivity for a positive company culture.
  4. Increased Skill Development – according to a 2016 Deloitte Volunteer Impact Study, 92% of survey respondents agreed that volunteering improves employees’ broader professional skill sets. Working with a team to help others can help hone everything from project management to communication to goal setting skills.
  5. Promoted Civic Responsibility – being a good neighbor not only helps the community, but it also leads to others taking pride in doing business with your company. Showcasing your goodwill through a workplace volunteer program and assisting charitable organizations that align with your values can be good for your bottom line.

By investing time and energy into a workplace volunteer program, companies can realize positive effects in a variety of ways. As we prepare for our Cronin Cares program and see the smiling faces and increased camaraderie around the office, we know we’re in for a good week that will have a halo effect for a long time to come.

1 response

  1. Wendy Remillard says:

    Very well written and a great example to follow. I believe if I can take this knowledge, present and implement it, in my workplace of 130+ employees we would see morale rise, more positive communication, an increase in productivity and just a better overall sense of happiness. Thank you for sharing.

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