Five Reasons to Offer a Workplace Volunteer Program
This week we are holding our fifth annual “Cronin Cares” program. It’s the agency’s community service initiative that allows employees to spend a day volunteering with local non-profit organizations. We strongly believe in the benefits of corporate social responsibility (CSR) programs and what these initiatives can provide for a company, its employees, and the community.
Here are five reasons why you should consider ramping up your CSR offerings.
- Better Recruitment and Retention – people want to work for socially responsible companies, and the statistics prove it. According to a 2016 Cone Communications study, over half of U.S. workers consider a company’s social and environmental commitments when deciding where to work, and that number increases to 76% when considering just the Millennial generation. In fact, 83% of Millennials would be more loyal to a company that helps them contribute to social and environmental issues. Providing volunteer opportunities can help not only attract employees, but keep them working for your company as well.
- Improved Employee Satisfaction – there are many proven health benefits to volunteering. From reducing stress, to increasing happiness, to giving a sense of purpose, helping others can truly end up helping oneself. For employees, this can lead to a boost in morale, better engagement at work, and more satisfaction with their job.
- Positive Company Culture – getting out of the office to participate in community service projects allows employees to get to know colleagues whom they may not normally work with or even understand co-workers on a different level. Working together for a greater good can help build team spirit that can carry back to the workplace. This can foster a better sense of connectivity for a positive company culture.
- Increased Skill Development – according to a 2016 Deloitte Volunteer Impact Study, 92% of survey respondents agreed that volunteering improves employees’ broader professional skill sets. Working with a team to help others can help hone everything from project management to communication to goal setting skills.
- Promoted Civic Responsibility – being a good neighbor not only helps the community, but it also leads to others taking pride in doing business with your company. Showcasing your goodwill through a workplace volunteer program and assisting charitable organizations that align with your values can be good for your bottom line.
By investing time and energy into a workplace volunteer program, companies can realize positive effects in a variety of ways. As we prepare for our Cronin Cares program and see the smiling faces and increased camaraderie around the office, we know we’re in for a good week that will have a halo effect for a long time to come.