Capabilities

Are you fighting to break through the noise and grab attention across your entire market ecosystem?

For over 75 years, we’ve done our best work for clients with the toughest problems to solve. It all starts with an experienced team that understands your audience, lives and breathes your brand, and knows what keeps you up at night. Our diverse group of thinkers and doers deliver head-turning, behavior-changing ideas that drive real business results.

Our core capabilities:

RESEARCH AND INSIGHTS

At Cronin, we dig deeper, mining for the richest material that others miss to inspire insights and inform message delivery. You can bet we won’t be outworked or outsmarted – you are getting a determined, tenacious team that skillfully turns data into actionable insights for your brand and your business.

Research and insights services include:

• Audience definition
• Business intelligence
• Consumer research
• Creative testing
• Qualitative and quantitative learning

STRATEGY

For us, strategy starts with seeing the world through the eyes of consumers. We are experts at converging human, category, and brand truths to develop differentiated brand positionings, accelerated growth strategies and insightful creative platforms. Our collaborative process and proven strategic frameworks inspire critical thinking and unlock creativity.

Strategy services include:

• Brand strategy
• Competitive and cultural trends assessment
• Customer journey mapping
• Customer strategy and insights
• Growth strategy

CREATIVE AND CONTENT

Good marketing means outsmarting, not outspending, your competition. That’s where big ideas come in – ideas that tap into culture, break through category clutter and inspire consumers to engage with brands. Ours is a passionate mix of designers, writers, art directors, photographers, directors, editors, and makers with experience bringing big ideas to life across all channels.

Creative and content services include:

• Advertising (digital, experiential, traditional)
• Brand identity
• Design and naming
• Digital design
• Social content development

PRODUCTION

We believe that attention to detailed timelines and adherence to exacting budgets should come standard with any project, no matter the size, scope or shape. We bet you do, too. Whether it’s 30 seconds, 6 seconds, 280 characters or an immersive experience for 16,000 fans, our production department works in a truly integrated fashion, because modern creativity demands it – and our clients deserve it.

Production services include:

• Experiential
• In-house content studio
• Photography
• Social production
• TV and video production

MEDIA

To reach your best prospects, you need to know exactly who they are and where to find them. Our media team has sophisticated research tools and a robust marketing tech stack, enabling us to precisely target and engage the audiences that matter most to you. We test, learn and optimize — leaning into human expertise, AI, and marketing automation – to deliver a powerful return on your investment.

Media services include:

• Digital, social and traditional media
• Media strategy, planning and buying (local, regional, national)
• Performance media
• Search marketing
• Testing and optimization

DATA SCIENCE & MARKETING ANALYTICS

As they say, the proof is in the pudding. For us, that means mining the proof to ensure we are delivering exceptional results for our clients. We support you by using the latest techniques in advanced analytics, machine learning, and artificial intelligence to bring you data-driven insights. Measuring results, supporting business cases, predicting performance, and proving marketing effectiveness are all part of our data-driven fabric. And having that proof helps drive smarter marketing decisions in the future.

Data Science & Marketing Analytics services include:

• Attribution modeling (last touch, first touch, marketing mix modeling, AI, custom)
• Return on Investment (ROI) / Return on Ad Spend (ROAS) modeling
• Predictive forecasting and modeling with machine learning
• Media, website, & business analytics
• Data visualization and reporting

PUBLIC RELATIONS AND COMMUNICATIONS

You deserve a savvy partner who advocates tirelessly for your brand, every day, in a variety of critical ways. We develop media relations, influencer marketing, social media, and event and experiential marketing programs that authentically connect your brand with your key audiences to bolster awareness, create loyalty, establish leadership, polish your reputation, drive foot traffic, or all the above. Plus, we’re a trusted crisis communications resource that can help you navigate the toughest brand challenges.

PR/Comms services include:

• Crisis management
• Events
• Influencer marketing
• Media relations
• Social media management

DIGITAL

We help our clients keep up with the pace of technological change while meeting the ever-evolving demands and expectations of their customers. How? By putting the consumer at the center of everything we do. From ideation to implementation, we help set bold but achievable visions for modern digital marketing, delivered by our agile, nimble team.

Digital services include:

• Customer experience
• Digital creative and content
• Site Maintenance
• User experience
• Website design