Marketing Analytics Developer
You have a passion for problem-solving and are driven by a desire to implement analytics solutions that will uncover valuable data insights. You have excellent technical abilities and a solid grasp on best practices in code development, tagging and documentation. You are curious by nature and stay current and up-to-date with the industry and new technologies. You thrive in a fast paced environment, work well independently and in collaboration with others. As member of the Development team, you will directly support the Marketing Analytics function across a wide range of clients and projects as well as internal initiatives.
The Marketing Analytics Developer is responsible for creating, implementing and testing analytics tagging and scripts for websites, applications, and media assets. In collaboration with team members in Media, Analytics and Digital, the Marketing Analytics Developer is a critical member of the team, responsible for tracking and examining the effectiveness of marketing and sales initiatives as well as business processes.
Create, develop and manage the tagging strategy in collaboration with the Marketing Analytics and Media teams to identify required data points to be captured
Implement tagging in Google Tag Manager (GTM) / Ensighten Manager for digital properties across Cronin’s clients and internal properties
Set-up and manage Google Analytics profiles
Develop, manage and maintain analytics documentation
Deliver clear and concise set of technical requirements/ technical implementation documentation to the internal web development team as well as clients
Develop and manage all analytics testing activities
Identify, develop and manage A/B/n and Multivariate testing, using Google Optimize/Experiment and Adobe Target, and maintain a testing calendar
Analyze and present testing data from multiple sources
Report on planned tests, hypotheses, and test outcomes to internal stakeholders
Contribute to the improvement and optimization of analytics and reporting by identifying and recommending reporting improvements to leadership.
Write and implement scripts to monitor and report on issues which may affect results or cause interruption of services (404 error reporting, performance monitoring, etc).
Reporting relationships / Office environment
This position reports to the Associate Director, DevOps and directly supports the Marketing Analytics team, with a dotted line relationship to the Sr. Manager Marketing Analytics. We are currently in a hybrid working mode (50% on-site), with on-site work for many staff at least part of the time. We have invested in a “covid safe” environment which includes temperature check ins, air filtration, outdoor workspaces, cleaning procedures, and other safeguards. However, this position is eligible for full-time remote status.
Qualifications / Experience
Bachelor’s degree in Marketing, Business, Computer Science, Analytics or related field
3-5 years of relevant experience in Marketing, Analytics, Operations or IT
Exceptional knowledge of Google Analytics and Google Tag Manager
Experience with Adobe Analytics and Ensighten Manager also preferred
Proficient in programming languages such as HTML, JS, and PHP
Experience with SQL (MSSQL, Oracle, MySQL,etc), Google Cloud Platform, Big Query, and Python
Proficient with tag validation, testing, and debugging tools
Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
Front-end code development and as well as CMS experience a plus
**This is an exempt position.