Healthcare and restaurant expertise fuel agency growth
GLASTONBURY, CONN./June 8, 2020 – Cronin, Connecticut’s largest independent full-service marketing agency, has acquired two new agency of record (AOR) relationships expanding its already robust healthcare and restaurant portfolio. The agency has been named AOR for Dartmouth-Hitchcock Health (D-HH), New Hampshire’s largest academic health system which serves a population of 1.9 million across New England, and AOR for public relations and social media for Dunkin’ for the Hartford/New Haven and Springfield, Mass. DMAs representing 518 restaurants.
“We are honored to partner with Dartmouth-Hitchcock Health and the Dunkin’ brands, both leaders in their respective industries,” said Kim Manning, Cronin’s CEO. “Our deep category insight and experience, innovative approaches and strong track record of driving brand growth aligned strongly with both clients’ goals and challenges.”
Cronin’s deep experience in the healthcare sector includes work for Susan G. Komen, Dana Farber Partners CancerCare, Connecticut Children’s Medical Center and Baystate Health. As AOR for D-HH, Cronin is charged with building awareness, regard and preference for the brand in the Northeast region.
Likewise, Cronin has extensive category experience in the quick service restaurant industry having served as McDonald’s public relations AOR for 17 years in Connecticut and Western Mass. as well as four years in the greater Albany, NY area. As AOR for Dunkin’, Cronin is responsible for the planning and implementation of all local PR and social media initiatives to achieve the brand’s business objectives including driving traffic and building positive brand awareness.
Based just outside Hartford, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. The agency was named the “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal. For additional information, visit Cronin-co.com.