News

Cronin Launches User & Consumer Experience Podcast Series

GLASTONBURY, CONN. / September 26, 2018 – Cronin, a digitally driven marketing agency, has announced the launch of a new podcast series focusing on user experience (UX) and customer experience (CX).  The series will debut a new episode each month featuring different leaders from companies across the state.

Katie Lukas, director of Experience Strategy at Cronin, hosts the podcast. Lukas leads many of Cronin’s UX and CX efforts including pioneering co-creation and design thinking approaches on the UX side to journey mapping on the CX side.

“UX and CX are critical initiatives for marketers to understand in today’s digital, always-on world and we wanted to help lead the dialogue and highlight the innovation happening right here in Connecticut,” said Kim Manning, principal and chief executive officer for Cronin.  “The podcast was Katie’s brainchild and businesses of all sizes across numerous industries can benefit from the series.”

Each podcast is approximately 20-25 minutes in length. The first podcast, now live, features Eileen Redmond, president of the Connecticut Chapter of the User Experience Professionals Association (UXPA). Upcoming episodes include practitioners from LEGO, Travelers, Cigna, UCONN Health, Nassau Re and Infosys.

“The insights that these two disciplines provide companies is invaluable and can have a significant impact on business growth and success,” said Lukas. “It really comes down to risk and failure mitigation. The idea is to understand and address problems upfront to ensure success in the end.”

The podcast can be heard at http://ctxpodcast.com.

Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal in 2017. For additional information, visit www.cronin-co.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.

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