News

Cronin Launches Visual Content Company To Meet Growing Demand For Branded Content

GLASTONBURY, CONN. / August 16, 2018Cronin, a digitally driven marketing agency, today introduced a new entity to address the growing demand for branded content. The new company, named Off Leash Studios, is a production company specializing in video, animation and photography.

“Today’s digitally-centric consumers have developed an insatiable thirst for content. Brands that can meet this demand with content that’s timely, engaging and creative will soar,” says Kim Manning, principal and CEO. “We’ve steadily seen an increase in content creation for our clients across all industries over the last several years and with this trend continuing to grow we felt the time was right to create a company that is focused solely on helping brands achieve their content needs across all platforms.”

U.S. adults spend on average over 12 hours a day consuming media. According to Forbes, content consumption preferences have shifted with 91% of consumers preferring interactive and visual content over traditional, text-based or static media. In addition, by 2021, it is estimated that video content will account for almost 82% of internet traffic.

“Consumers demand content that tells a brand or product’s story in a relevant way; content that moves them, entertains them, informs them or drives them to act,” says Steve Wolfberg, principal and chief creative & growth officer. “We named the company Off Leash Studios because we will energetically and nimbly create those stories for clients. And because we believe that in today’s world, content is Brand’s Best Friend.”

Brands are increasingly shifting marketing dollars to support content marketing given its proven success, according to Manning. “The consumer journey begins with content so the earlier a brand can connect with a consumer the greater likelihood of that consumer becoming a customer.”

Off Leash Studios’ capabilities include:

  • Video Production – concept development; art direction & copywriting; production; editorial; color corrections & finishing; sound editing; in-house studio; aerial drone; handheld camera stabilization technology
  • Graphics & Animation – 2D animation; graphic design; illustration; motion graphics
  • Photography – art direction; production; retouching; color correction

Staffed by a team of directors, editors, producers, animators, photographers and artists, Off Leash  Studios works with brands, production partners and agencies big and small to craft visual content. To learn more about Off Leash Studios, visit www.offleashstudios.com and follow us on Instagram and YouTube.

Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal in 2017. For additional information, visit www.cronin-co.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.

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