News

Cronin & Off Leash Studios Win at Annual Ad Club CT Awards

GLASTONBURY, CONN. / Oct.  12, 2020 – Cronin and Off Leash Studios, its visual content company, captured nearly two dozen honors at the 65th Annual Ad Club CT Awards. Cronin took home two gold awards: one for the logo design for The Briad Group’s new rooftop bar concept, The Bradford, and another for the Malcontent Bear Label for Stubborn Beauty Brewing, a Middletown-based brewery.

Cronin and Off Leash also received two silver awards for the COVID communications campaign for the State of Connecticut. The statewide campaign featured Connecticut celebrities encouraging COVID-safe behavior; TV, radio and outdoor media to get people to sign up for COVID Text Alerts; online media targeting people traveling from “hot spot” states; social media targeted at millennials (the group showing the largest increase in COVID cases), as well as social media messages for college students returning to Connecticut schools.

“Creating engaging content that illuminates a brand truth is at the heart of what we do,” said Steve Wolfberg, Chief Creative & Growth Officer.  “To be recognized as having the absolute best of advertising in the state is a big honor and a major nod not only to our very talented staff but our clients as well.”

Cronin and Off Leash Studios won the following:

Gold Awards

  • The Bradford Logo for The Briad Group – Corporate Design, Logo Design
  • Malcontent Bear Label for Stubborn Beauty Brewing – Packaging Design, Single Piece

Silver Awards

  • Social Campaign for Liberty Bank – Digital and Social Media Campaign
  • Chegg Website – Digital and Social Website
  • “Make Your Mark” for University of Connecticut – Television Commercial Single Ad ($10k – $50k)
  • “Dogumentary” for Amica Mutual Insurance Company – Video/Video DVD
  • “Stay Safe, Stay Home” for State of Connecticut – COVID-19 Communications Online Video Campaign
  • “Stay Safe, Stay Home Celebrity Mashup” for the State of Connecticut – COVID-19 Communications Online Video Campaign
  • Integris Logo – Corporate Design, Logo Design

Bronze Awards

  • Cortera Website – Digital and Social Website
  • “Extraordinary Experiences” for Amica Mutual Insurance Company– Television Commercial Series of 3 (over $50k)
  • “Higher Standards” for Amica Mutual Insurance Company – Television Commercial Series of 3 (over $50k)
  • “Double Take”  for TIAA for the CHET College Savings Program – Television Commericial Single Ad ($10k-$50k)
  • “Extraordinary Experiences” for Amica Mutual Insurance Company – Radio Commercial Series (3-5)
  • “Northern Lake” for Amica Mutual Insurance Company – Radio Commercials Single Ad
  • “Winter Night” for Amica Mutual Insurance Company – Radio Commercial Single Ad
  • “Higher Standards” for Amica Mutual Insurance Company – Television Commercial Series of 3 (over $50k)

Merit Awards

  • “Walk In the Snow” for Amica Mutual Insurance Company – Radio Commercials Single Ad
  • Amica Social Media Campaign – Digital and Social Media Campaign
  • “New House” for Amica Mutual Insurance Company – Television Commercial Single Ad (Over $50k)
  • “Bride” for Amica Mutual Insurance Company – Television Commercial Single Ad (over $50k)

The “Oscars of Connecticut Advertising,” the Ad Club CT is the oldest and most prestigious award show in the state. It rewards excellence in creativity, strategy, execution, copy and design.

Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and has been declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal. For additional information, visit FacebookTwitterInstagram, and LinkedIn.

Off Leash Studios is a visual content company launched by Cronin in August of 2018. Off Leash specializes in video production, graphics & animation and photography.  For more information, visit www.offleashstudios.com and follow us on Instagram.