GLASTONBURY, CONN. / Nov. 22, 2019 – Cronin and Off Leash Studios, its visual content company, won four awards at the PRSA’s 2019 Mercury Awards for its Text-to-911 campaign developed and executed on behalf of the Connecticut Department of Emergency Services and Public Protection. The agency received a Gold Mercury for the Text-to-911 website and three silver Mercury Awards in the categories of integrated communications, media relations and videos.
The Text-to-911 campaign supported the launch of Connecticut’s new Text-to-911 capability which allows residents to send a text message to 911 from a handheld device in situations where it is either unsafe or they are unable to place a voice call. All communications directed the public to the campaign website Text911CT.org to learn how and when to use the service. In addition to the website, the integrated campaign with the theme of “Call if you can, text if you can’t,” included a logo; television, radio, online, outdoor and cinema advertising; posters; media relations, social media alerts and outreach to target populations.
The Greater Connecticut chapter of the PRSA acknowledges top talent in the state’s public relations industry at its yearly Mercury Awards. The PRSA is the nation’s leading organization for PR and marketing professionals to develop their skills and contribute to the communications industry.
Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal in 2017. For additional information, visit www.cronin-co.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.
Off Leash Studios is a visual content company launched by Cronin in August of 2018. Off Leash specializes in video production, graphics & animation and photography. For more information, visit www.offleashstudios.com and follow us on Instagram.