B2B Campaign for Global Atlantic Financial Group Earns “Best In” Honors
GLASTONBURY, CT / January 10, 2018 – Cronin, a digitally driven marketing agency, was awarded a Gramercy Institute Content Marketing Award for its work for Global Atlantic Financial Group. The agency’s “Downturn Defense” campaign which targeted financial advisors earned Best in Retirement Services.
Designed to drive brand awareness and engagement, the campaign promoted Global Atlantic’s services and index annuity products to specifically help financial advisors and their clients stay ahead of the potential market downturn. As part of the online media campaign, Cronin engaged Dianomi, a leading financial native ad platform. The campaign directed advisors to a white paper and a series of videos about protecting clients’ retirement from market volatility.
Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years, and was declared the “Best in Business” Advertising Agency and “Best Public Relations Firm” by the Hartford Business Journal in 2017. For additional information, visit www.cronin-co.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.
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