Cronin Wins Healthcare Advertising Awards
GLASTONBURY, CONN. / May 23, 2018 – Cronin, a digitally driven marketing agency in Connecticut, has won three awards from the 35th Annual Healthcare Advertising Awards for a variety of its work on behalf of Connecticut Children’s Medical Center, based in Hartford, Conn.
Awards won include:
- Gold Award for Website – The redesign of the Connecticut Children’s website was intended to meet the needs of parents/caregivers, physicians and hospital employees. The fully responsive site was developed to improve user experience and create an emotional connection reflective of the Connecticut Children’s brand. With nearly 8000 pages of information, the site was also built to ensure search optimization and meet ADA guidelines.
- Merit for TV Single Ad, “We’re All In” – Part of an integrated campaign that served as a rally cry for hope and support for the Connecticut Children’s Medical Center’s community at large who are “all in,” the 30-second ad featured real doctors and patients and aired on broadcast and cable stations in Hartford/New Haven counties.
- Silver Award for Digital Video, “Beyond the Face” – This 14-minute video tells the stories of craniofacial patients from Connecticut Children’s Medical Center. The video showcases the journey of their heartfelt and inspirational stories through in-depth interviews and a professional photo shoot with both the patients and their parents.
A national panel of judges awards healthcare entries that exemplify exceptional quality, creativity and message effectiveness. In 2017, the Healthcare Advertising Awards had over 4,000 entry submissions. The awards are sponsored by Healthcare Marketing Report.
Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal in 2017. For additional information, visit www.cronin-co.com and follow us on Facebook, Twitter, Instagram, and LinkedIn.