Cronin Wins Two PRSA Mercury Awards

GLASTONBURY, CONN./ November 30, 2017 – Cronin, a digitally-driven marketing agency in Connecticut, has received two awards from the Public Relations Society of America (PRSA) Greater Connecticut chapter. The Mercury Awards recognize superior work completed by public relations professionals in Connecticut. The agency received top honors for public relations excellence related to campaigns for its McDonald’s client.

Cronin received one Gold Award and one Silver Award:

• Gold Award in the Creative Tactics category for the “McDonald’s Lobster Bike Tour” entry. The Lobster Roll was back at McDonald’s for the summer and the agency surprised and delighted consumers by distributing coupons from festively decorated McDonald’s lobster-themed cruiser bikes at busy beaches, parks and downtown areas in Connecticut and Western Massachusetts. The tactic contributed to increased sales.

• Silver Award in the Marketing Products & Services category for the “McDonald’s Bakery Launch” entry. Cronin successfully launched a new line-up of Bakery muffins at McDonald’s restaurants in Connecticut and Western Massachusetts. The launch included a localized blogger campaign, top tier media drops and the distribution of over 1,500 muffins at community events and organizations.

The PRSA Mercury Awards celebrates outstanding achievements in public relations on the part of PR professionals.

The Greater Connecticut Chapter of the Public Relations Society of America was formed earlier this year with the consolidation of the Southern Connecticut and Connecticut Valley chapters of the Public Relations Society of America.

PRSA-CT was created to advance the work of public-relations professionals statewide by providing networking opportunities, professional development and other resources at the local level as well as through regional and national affiliations. Additional information about PRSA-CT or the Mercury Awards is available by visiting

Based in Glastonbury, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, Direct Marketing Association, and is a Premier Google Partner. The agency was named a “Top Workplace” by the Hartford Courant in 2014, 2015, and 2016, and was declared the “Best in Business” Advertising Agency by the Hartford Business Journal in 2016. For additional information, visit and follow us on FacebookTwitterInstagram, and LinkedIn.